First impressions mean everything, so make sure you provide your new customers with a proper introduction to your brand.
Happy 2012 everybody! Yes, I'm making the same New Year's resolutions to lose weight, save more, exercise frequently, and spend more time with the family. I'm also committed to keeping email marketing the premiere customer communication vehicle. With that, I'd like to start at the beginning with the very first email a new subscriber receives from your brand: the welcome message.
First impressions mean everything, so it's imperative that you take the time to provide your new customers with a proper introduction to your brand.
Here are 10 things to make sure you include in your welcome message(s):
Integrate these 10 tips into your welcome messages in 2012 and get your customer relationships off to a winning start. You can never make a first impression twice.
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An industry veteran, Tal Nathan has been helping organizations deliver valued and effective email marketing services for more than 10 years. In his role of vice president of client services, Nathan manages all client services for StrongMail to ensure that their respective clients receive the highest level of professional service available in today’s competitive marketplace. Previously, Nathan served as vice president and general manager of client services for Epsilon, where he led online strategy for the company’s top-tier clients, with a focus on the retail, travel and financial verticals. Prior to Epsilon, he was the vice president of client engineering at infoGroup, where he led and managed integration services for its Yesmail division. No stranger to technology, Nathan began his career at BDO Seldman, where he provided a range of business management and technology services to Fortune 500 companies. Nathan holds a BS in mechanical engineering from UCLA.
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