The Influence Media platform integrates Web, email, and forms to capture data directly and indirectly via user behavior. Prospects or patrons filter themselves into lists based on their actions and interests. These virtual lists can have content automation rules associated with them (email or Web content).
Rules can be associated with any object, and user actions can be weighted. Individual dashboard functionality is predicated on password (e.g., sales=leads, Webmaster=content). There’s no per-seat fee, unless bandwidth becomes a problem.
Content is populated via HTML templates, and record files have no attribute limit. There’s no charge for normal data storage. The platform can distinguish HTML from text email without using a sniffer. Closed-loop and path reporting are also offered. Everything is done on the server side with cookies. Influence Media handles tech support and updates. Everything is available 24/7 via the Web.
Clients include Wells Fargo and The Royal Bank of Canada. The complete solution has three modules: email client, forms engine, and SmartPages suite.
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Articles written by ClickZ's staff.
December 12, 2013
1:00pm ET / 10:00am PT