The Influence Media platform integrates Web, e-mail, and forms to capture data directly and indirectly via user behavior.
The Influence Media platform integrates Web, email, and forms to capture data directly and indirectly via user behavior. Prospects or patrons filter themselves into lists based on their actions and interests. These virtual lists can have content automation rules associated with them (email or Web content).
Rules can be associated with any object, and user actions can be weighted. Individual dashboard functionality is predicated on password (e.g., sales=leads, Webmaster=content). There’s no per-seat fee, unless bandwidth becomes a problem.
Content is populated via HTML templates, and record files have no attribute limit. There’s no charge for normal data storage. The platform can distinguish HTML from text email without using a sniffer. Closed-loop and path reporting are also offered. Everything is done on the server side with cookies. Influence Media handles tech support and updates. Everything is available 24/7 via the Web.
Clients include Wells Fargo and The Royal Bank of Canada. The complete solution has three modules: email client, forms engine, and SmartPages suite.
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Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
October 23, 2014
1:00pm ET/10:00am PT