The Influence Media platform integrates Web, e-mail, and forms to capture data directly and indirectly via user behavior.
The Influence Media platform integrates Web, email, and forms to capture data directly and indirectly via user behavior. Prospects or patrons filter themselves into lists based on their actions and interests. These virtual lists can have content automation rules associated with them (email or Web content).
Rules can be associated with any object, and user actions can be weighted. Individual dashboard functionality is predicated on password (e.g., sales=leads, Webmaster=content). There’s no per-seat fee, unless bandwidth becomes a problem.
Content is populated via HTML templates, and record files have no attribute limit. There’s no charge for normal data storage. The platform can distinguish HTML from text email without using a sniffer. Closed-loop and path reporting are also offered. Everything is done on the server side with cookies. Influence Media handles tech support and updates. Everything is available 24/7 via the Web.
Clients include Wells Fargo and The Royal Bank of Canada. The complete solution has three modules: email client, forms engine, and SmartPages suite.
August 10-12: Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! Educating marketers for over 15 years, our action-packed, educationally-focused agenda covers every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.