Home  › Email › Email Marketing

Talking Smack About Spam

  |  June 16, 2003   |  Comments

Protection from spam for $1 per user is the business proposition from service provider ProExchange via its soon-to-be-released Spam Smacker software.

Protection from spam for $1 per user is the business proposition from ProExchange via its soon to be released Spam Smacker software.

The company is a service provider specializing in large-scale deployments of 10,000 seats or more of Microsoft Exchange and Active Directory. The company’s technical architects are well known in the industry, often hired by Microsoft to provide training for Exchange administrators.

According to Steve Bryant, president, one of the company’s developers built a product for internal use to filter spam.

"We got so irritated with all the spam messages we were getting, that the developer put something together and it just worked," says Bryant.

As a result, ProExchange decided to shift its focus more towards getting the anti-Spam product out and telling the world about it. The product differentiates from others on the market by its range of functionality, such as the ability to detect spoof sites, and not letting spam messages into the storage region of Exchange, but blocking them before they get there.

"That’s a huge savings," Bryant says. The product was recently installed in test mode at a hospital with 2,500 users. In the next 24 hours, the hospital reported receiving 1,000 fewer messages in their Exchange server. The estimated that one-third of all the messages they were receiving were spam. Some other test sites for the software have reported that 85% of all messages they are receiving are spam; the percentage tends to be higher for companies with the same email domain in place for many years.

Bryant said he is learning more about spam origination from the effort to build the product.

"There are a handful of guys out there sending the bulk of these messages," he says. Spam Smacker will detect if messages are coming from multiple IP addresses in the same subnet, so that the subnet can be blocked, getting around one spam technique of moving from server to server within the same subnet to get past spam filters.

"We’re fighting the good fight," Bryant says. "We’re techies at heart and we want to see what we can do to stop spam."

He expected the product to be ready for general release by the end of this month.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Nate Elliott Nate Elliott covers online advertising as an associate analyst for Jupiter Research. He is regularly cited in the media as an expert on rich media, search marketing, and ad serving technology. Prior to joining Jupiter, Nate was DoubleClick's Senior Manager for Rich Media and manager of the DoubleClick Studio design team, roles in which he worked with clients such as AT&T, Kraft, General Motors and IBM. Nate founded and co-chaired the IAB Rich Media Task Force, the group that set the first industry standards for rich media advertising. He has also worked for Macromedia, driving the Flash Multi-Tracking Kit as de facto industry standards for tracking clickthroughs and other interactions within Flash ads. He isregularly cited in the New York Times, the Wall Street Journal and elsewhereas an industry expert.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Email newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...