Home  › Email › Email Marketing

Spam Replaces Security as Top Messaging Priority

  |  June 17, 2003   |  Comments

Spam has become such an obstacle on enterprise networks that battling it has replaced security as the top corporate priority when it comes to messaging.

Spam has become such an obstacle on enterprise networks that battling it has replaced security as the top corporate priority when it comes to messaging.

A new report from The Radicati Group, Inc., a market research firm based in Palo Alto, Calif., shows that 52 percent of companies rate reducing spam as their top priority. Improving security against information leaks and hackers came in second with 30 percent, and migrating or upgrading messaging software came in third with 28 percent.

The Corporate Messaging Survey shows that the enterprise focus on messaging definitely has shifted over the last three years. In 2001 and 2002, security issues took the top seat. But this year, security has taken a backseat to controlling spam.

And Radicati analysts say that’s no surprise since companies are more flooded with email than ever before. Email traffic, notes the report, has grown 81 percent just since last year. The average corporate email user today receives about 81 email messages a day and sends 29.

And spam -- unsolicited commercial email -- is making up a significant portion of that email traffic.

On average, 24 percent of incoming email is spam. And the study also shows that 86 percent of companies are taking measures to control it.

When it comes to corporate messaging, instant messaging is fast becoming a topic of great interest.

The Radicati study shows that 70 percent of respondents are using IM. However, only 26 percent have gone so far as to standardize on one corporate-wide solution. The report also shows that casual communications with colleagues continues to be the most common usage of IM in the workplace.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Debbie Weil

Debbie Weil is publisher of WordBiz Report, which focuses on the business of words online. It was awarded The Newsletter on Newsletters' Gold Award for Online Subscription Newsletter. A former newspaper reporter with an MBA and corporate marketing experience, Debbie is an expert on B2B online content and marketing at both the strategic and creative levels. She was Web content marketing manager for Network Solutions (now part of Verisign) before launching WordBiz.com.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Email newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Technical Business Analyst
      Technical Business Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Technical Business Analyst to our expanding team...