If you are managing and deploying email campaigns, Jackie’s blow-by-blow list will help. It contains all the points that her agency covers for getting a campaign out the door and should help smooth out the deployment process.
One week ago today our world changed. It has been hard for me to focus on email marketing; it seems trivial compared with the events of this last week. Just in case someone has missed one of these important pieces of information, here they are again:
I’d also like to express my sincere condolences to anyone who has directly experienced a loss in this great tragedy. Our thoughts and prayers are with you!
One more thought: Please remember that America is a melting pot and we should all do our part to stop acts of hatred and to care about and for our neighbors. It is heartbreaking to hear of discrimination and harassment against Arab Americans or Muslims. Please take a stand if you see or hear of this type of behavior. Think of how you would want to be helped, and act on it -- it’s not OK to turn your back and walk away because it isn’t happening to you.
Now back to mundane matters...
Below is a blow-by-blow list of the points that we cover in our agency for getting a campaign out the door. Certainly, adjustments will be needed if you are managing and deploying internal campaigns. It’s just helpful to see the list of points so that you can get your arms around what’s involved. In many cases, you may add the title or name of the person handling the task. Hopefully, this list provides a tool to help smooth out your deployment process. For those new to this medium, perhaps it will help show what staff resources you need to create and deploy the most effective and robust email campaigns -- internal or outsourced.
Steps to a Campaign -- Acquisitions and Retention (R)
When you review a list like this, you can see that the devil is in the details! But don’t be overwhelmed. Just remember the events of this past week... it will bring it all back into perspective again.
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Jackie Gallogly is the marketing technology officer for Inbox Interactive Inc., an email marketing agency. Focused mostly on client house list and retention services, her responsibilities include strategy and offer development, managing client databases, email deployment, and account management for new and existing clients. Thirteen years of direct marketing experience, the past threededicated to electronic marketing and systems, make her a seasoned veteran.
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