Changing e-mail vendors? Moving to a new e-mail technology? Here’s a list to keep your e-mail on track -- as well as your sanity.
The average length of home ownership is about seven years. We haven’t seen similar figures for how long companies stay with one email marketing technology or vendor, but it’s reasonable most companies will eventually switch technologies.
At our company, 99 percent of our clients have switched from another technology, whether homegrown software, a purchased software system, use of an agency, or direct use of a hosted email service provider (ESP) solution. Some new clients need more advanced features, while others want to improve their delivery rates.
If you plan to switch email marketing providers in the future, keep this checklist in mind as you make the transition from your old technology to the new one:
Following these steps should help you complete the switch without significant shocks to your deliverability, performance, and own stress levels.
Until next time, keep on deliverin’.
Want more email marketing information? ClickZ E-Mail Reference is an archive of all our email columns, organized by topic.
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As director of ISP relations and delivery, Kirill Popov creates and enforces strict usage and anti-spam policies, maintains ISP and community relations, and oversees all abuse and policy investigations and inquiries for EmailLabs clients. Kirill works with clients on best practices, content, design, and list hygiene to minimize potential delivery issues. He's a registered member of the SpamCon foundation and representsEmailLabs on AIM's Council for Responsible E-Mail.
Loren McDonald is vice president of marketing at e-mail marketing automation company EmailLabs, overseeing corporate marketing activities and client consulting services. He has 20 years experience in marketing, consulting and strategic planning. Earlier, Loren was founder and president of Intevation, an e-marketing services firm specializing in e-mail and SEM. He's held executive marketing positions at companies including USWeb/CKS (marchFIRST), NetStruxr, and Arthur Andersen.
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