It’s official. Nearly two years after announcing it would develop its own search technology, MSN Search now offers results from its own search engine. The rollout is global, including on the main MSN Search site.
"Now, we have our platform in place. We think it’s super competitive to what’s out there," said MSN search and shopping corporate VP Christopher Payne.
Ousted was long-time search partner Yahoo, in a move that’s no surprise to that company. Though Yahoo no longer supplies the editorial results, paid listings continue to come primarily from Yahoo-owned Overture.
Many, if not most, MSN Search users have already been exposed to the new technology over the past couple weeks or so. Under beta release since last November on a special site, the technology was migrated in front of site users over the past month.
The core search engine is good and a welcomed new voice in the space. Yet it doesn’t make a massive leap beyond what’s already offered by Google, Yahoo, or Ask Jeeves -- the other three major voices of what’s deemed relevant on the Web.
New Since the Beta
A few new things came out since the beta last year:
What’s to Come
Now that the big job of getting a crawler-based search engine of its own working on MSN Search is complete, what’s next? I went down a list of possibilities with Payne.
Details on what’s to come are sparse. Payne’s excitement over having reached this important benchmark is effusive.
"The thing I’m most excited about is that now that we have this platform, we’ll be able to innovate on top of it," he said. "We’re going to have rapid-fire innovation, things no one’s done yet."
Meet Danny at Search Engine Strategies in New York City, February 28-March 3.
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Danny Sullivan left Search Engine Watch as of Dec. 1, 2006.
December 12, 2013
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