How can B2B e-mail clients grow their databases? Several experts offer tips.
Last week, I tried something new. I moderated the first online chat sessionfor the Email Experience Council (EEC). All the council subscribers were invited on the day of the event, and we had a really great turn out. Over 100 posts came in! Questions ranged from strategic to tactical, but several questions rose to FAQ status.
The most frequently asked questions we received included:
The group’s responses were compelling. One person had this to say at the end of the session:I just wanted to thank you again for hosting this event. Just these brief conversations have dramatically changed my approach to our upcoming email campaign. I didn’t have a clue about any of this when I first started receiving the EEC newsletter, and I’m glad that it eventually led me here.
The interaction during the online chat was phenomenal. Based on the positive feedback we received, we will definitely be planning another event. I think everyone learned something.
So get your toughest questions ready for the email experts of the EEC.
Want more email marketing information? ClickZ E-Mail Reference is an archive of all our email columns, organized by topic.
Jeanniey Mullen is the vice president of marketing at NOOK by Barnes and Noble, focused on business growth and customer acquisition.
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December 2, 2015
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