How can B2B e-mail clients grow their databases? Several experts offer tips.
Last week, I tried something new. I moderated the first online chat sessionfor the Email Experience Council (EEC). All the council subscribers were invited on the day of the event, and we had a really great turn out. Over 100 posts came in! Questions ranged from strategic to tactical, but several questions rose to FAQ status.
The most frequently asked questions we received included:
The group’s responses were compelling. One person had this to say at the end of the session:I just wanted to thank you again for hosting this event. Just these brief conversations have dramatically changed my approach to our upcoming email campaign. I didn’t have a clue about any of this when I first started receiving the EEC newsletter, and I’m glad that it eventually led me here.
The interaction during the online chat was phenomenal. Based on the positive feedback we received, we will definitely be planning another event. I think everyone learned something.
So get your toughest questions ready for the email experts of the EEC.
Want more email marketing information? ClickZ E-Mail Reference is an archive of all our email columns, organized by topic.
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Jeanniey Mullen, a recognized women-in-business and tech, is known for her entrepreneurial style and her ability to build, shape, and grow brands into well-known dominant, successful entities. Jeanniey is a pioneer in email, mobile, and digital marketing; publishing; and brand-building. She now leads her own agency, YellowBean LLC, focused on assisting companies of all sizes with driving innovation and growth. Most recently, Jeanniey was the Global EVP, CMO, and subsequently Chief Growth Officer for Zinio, where she worked to define and implement strategies creating explosive growth through strategic partnerships with publishers, technology companies, brands, and consumers during her five-year tenure. Jeanniey has authored and contributed to multiple books, blogs, and magazine articles. She is a regular columnist for ClickZ, a blogger for Huffington Post, and a frequent keynote speaker. A serial networker, in 2005 Jeanniey founded the Email Experience Council, which was sold to the Direct Marketing Association in 2008. She sits on the Advisory Board for IndieFlix, and on the International Executive Council of the Internet Marketing Association. Jeanniey is recognized as both a Top CMO and Top Author on Twitter, and was most recently featured as Mover and Shaker by the Professional Woman's Magazine, and a featured Woman in Technology by The Legacy Series Magazine.
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August 21, 2014