How can B2B e-mail clients grow their databases? Several experts offer tips.
Last week, I tried something new. I moderated the first online chat sessionfor the Email Experience Council (EEC). All the council subscribers were invited on the day of the event, and we had a really great turn out. Over 100 posts came in! Questions ranged from strategic to tactical, but several questions rose to FAQ status.
The most frequently asked questions we received included:
The group’s responses were compelling. One person had this to say at the end of the session:I just wanted to thank you again for hosting this event. Just these brief conversations have dramatically changed my approach to our upcoming email campaign. I didn’t have a clue about any of this when I first started receiving the EEC newsletter, and I’m glad that it eventually led me here.
The interaction during the online chat was phenomenal. Based on the positive feedback we received, we will definitely be planning another event. I think everyone learned something.
So get your toughest questions ready for the email experts of the EEC.
Want more email marketing information? ClickZ E-Mail Reference is an archive of all our email columns, organized by topic.
Jeanniey Mullen is the vice president of marketing at NOOK by Barnes and Noble, focused on business growth and customer acquisition.
Prior to her role at NOOKTM Jeanniey launched a wearables fashion technology company called Ringblingz. Before getting into the wearables business, Jeanniey was the chief marketing officer (CMO) of Zinio, where she grew the business by more than 427 percent, into one of the largest global digital newsstands. Other notable roles in her career include her involvement as the executive director and senior partner at OgilvyOne, where she led the digital Dialogue business and worked with Fortune 50 brands including IBM, Unilever, and American Express, and being a general manager at Grey Direct. At Grey Direct Jeanniey launched the first email marketing division of a global advertising agency. Prior to her time in advertising, Jeanniey spent seven years in retail leading a variety of groups from Consumer Relations and Operations, to Collections and Digital at JCPenney.
One of Jeanniey's favorite times in her career was when she founded the Email Experience Council (which was acquired by the Direct Marketing Association). Jeanniey is a recognized "Women in Business," a frequent keynote speaker, and has authored three books and launched a number of companies ranging from entertainment to technology and fashion.
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