For a brief moment in Internet time, e-mail marketing meant placing an ad in an e-mail newsletter and waiting for the traffic. Not anymore.
For a brief moment in Internet time, email marketing meant placing an ad in an email newsletter and waiting for the traffic. Not anymore.
E-mail can be used in every step of the marketing process, from driving traffic and building brands, to customer service and marketing special offers. Take a look at almost every commercial content or e-commerce site on the Web, they all collect email addresses and send out e-newsletters. Even the site for M&M’s candies has a newsletter.
The reason they do this is simple, email is the Internet’s killer application. There are enough emailboxes in the world for every man, woman, and child in North America to have their own. According to eMarketer, in 1998 there were 3.4 trillion email messages sent in the world. That’s 9.4 billion messages every day in the US alone. When the owners of those mailboxes are sent a message, it appears right there in front of them. Quick turnaround equals quick results. No driving Web traffic to site to get the message, the message comes to them. E-mail is direct marketing at its finest.
Need another reason? E-mail is dirt cheap. Some numbers to crunch:
Just like the M&M site, whether you are in the content or e-commerce business, your site needs to have a newsletter. Use it to promote new features, updates, new product offerings. Beyond the basic information-sharing function of a newsletter lies its branding effect. Every day, week, month, or whatever the frequency of the newsletter, that visitor that once made the trip to your Web site gets a reminder delivered right to his or her Inbox that you are still there.
|Opt-In Providers |
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.
September 9, 2015
12pm ET/9am PT
September 16, 2015
12pm ET/9am PT
September 23, 2015
12pm ET/ 9am PT