Brand-Aid for Everyday Email
A simple, effective, inexpensive, powerful branding tool hardly anyone uses.
A simple, effective, inexpensive, powerful branding tool hardly anyone uses.
Whether you send 2 or 200 work-related emails per day, do you do the following?
If the above sound familiar, you don’t use a branded template for your professional email. You should. Would you mail a business letter without using company letterhead? Of course not!
Why do so many professionals continue to send white, text-only, generic email correspondence? Branded email messaging strengthens brand awareness and identity.
Consider a cost-benefit analysis of branded email marketing communications (especially for sales and client-facing personnel).
Tabula Rasa
A potential client I spoke with recently understood the importance of having his company’s logo and message high in the minds of consumers and clients. But a comprehensive branding strategy for his business is financially out of reach right now.
However, his business, like virtually every other, uses letterhead.
Bingo! Companies use letterhead because it’s an inexpensive, effective form of branding every business can afford to implement. Most companies corresponding on anything but letterhead would be regarded as unprofessional. (Business cards play a very similar role.)
Simple but well-designed letterhead delivers a branding message, looks professional, and can include company information, all neatly packaged.
The same applies equally to email. Why don’t more businesses take advantage of such a simple, cost-effective opportunity? Email letterhead is a no-brainer with advantages far exceeding paper letterhead: richer graphics, active links, dynamic offers, and tracking, for starters.
Top 10 Reasons for Email Template Solutions
You should be jazzed about branded, interactive outbound email! It’s one of the most fundamental and cost-effective branding tools available, and it makes everyone in your organization a brand ambassador.