Your e-newsletter can play a bigger role -- if you let it.
A reader from Hong Kong recently inquired about the marketing and content leverage a newsletter could provide for paid publications. This raises an important but often-overlooked aspect of newsletters. Most newsletter publishers think of their products as single marketing programs or entities. Too often, benefits for other marketing opportunities are not considered.
In the magazine industry, a newsletter is an opportunity to enhance a publication’s brand. It provides a means to segment editorial and promotional offers. It can deliver breaking news, updates, and other critical information. Newsletters can also help increase the publication’s paid circulation.
There are some very simple things your newsletter can do that will enhance marketing and public relations. Here are just a few ideas of how to morph a newsletter to create additional leverage:
These are just a few off-the-top-of-my-head suggestions for leveraging your newsletter investment. Don’t think of a newsletter as a single entity. How you can morph yours to extend its reach and readability through these, and other, variations?
Done any good morphing lately? Tell me about it.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Kathleen Goodwin is the former CEO of IMN (formerly iMakeNews), specializing in customer acquisition and retention through permission-based e-newsletters. For nine years, she was vice president of marketing for Ziff-Davis' publishing division, where she oversaw the marketing of all print publications and their early online siblings. She also serves as an advisor to early-stage companies and has been responsible for several successful new-business launches.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
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1:00pm ET/10:00am PT