Will Santa fill your e-mail stocking with high response rates or a lump of coal?
Remember when your mom told you Santa would leave a lump of coal in your stocking because you sassed her just before Christmas?
Today, St. Nick still makes a list and checks it twice. Now, naughty email marketers go on a blacklist, and instead of coal they’ll get blocked email or response rates in the single digits.
Are you on the naughty or nice list? Take our pop quiz to see whether there’s a big lump of bitumen in your future:
Scoring: Give yourself two points for every A answer and one point for each B answer. C answers are so off the beam, you don’t get any points for them.
10-14 points: You made the nice list! You might not be pitch-perfect on these deliverability best practices, but you’re doing well.
7-9 points: You could go either way. You’re doing a couple of things right but missing the boat completely on some key points. Better try harder in 2006.
0-6 points: Sorry, this is the naughty list. But at least you’re reading this ClickZ column. Still, you have a lot of work to do. Set down the eggnog, and pick out at least one problem to fix in 2006.
And remember: keep on deliverin’!
Want more email marketing information? ClickZ E-Mail Reference is an archive of all our email columns, organized by topic.
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As director of ISP relations and delivery, Kirill Popov creates and enforces strict usage and anti-spam policies, maintains ISP and community relations, and oversees all abuse and policy investigations and inquiries for EmailLabs clients. Kirill works with clients on best practices, content, design, and list hygiene to minimize potential delivery issues. He's a registered member of the SpamCon foundation and representsEmailLabs on AIM's Council for Responsible E-Mail.
Loren McDonald is vice president of marketing at e-mail marketing automation company EmailLabs, overseeing corporate marketing activities and client consulting services. He has 20 years experience in marketing, consulting and strategic planning. Earlier, Loren was founder and president of Intevation, an e-marketing services firm specializing in e-mail and SEM. He's held executive marketing positions at companies including USWeb/CKS (marchFIRST), NetStruxr, and Arthur Andersen.
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