Home  › Email › Email Marketing

Yesmail

  |  November 1, 2004   |  Comments

Yesmail offers a suite of e-mail marketing applications and data solutions.

InfoUSA’s Yesmail offers a suite of email marketing applications and data solutions. The combination of its ASP-based applications and menu of expert client services enable clients to go from self-service to full-service or any point in between, at any point in the relationship.

Some of Yesmail’s offerings:

  • Yesmail Enterprise. Yesmail Enterprise is a CRM email marketing and analytics Web-based application, designed for "high permutation marketers," who have hundreds of thousands of customers, large purchase and behavioral data sets, large numbers of SKUs or product offerings, and a high frequency of customer transactions or interactions.

  • Yesmail Professional. Yesmail Professional is a full-featured ASP solution geared to marketers with growing email marketing requirements and limited resources, who value ease of use and want to operate in a self-serve mode.

  • Yesmail Data Solutions. As part of infoUSA and Donnelley Marketing, Yesmail can offer a suite of data solutions designed to help marketers maximize their return on their email database assets via a three-step process:

    1. Cleanse: Complainer suppression, ECOA, and list hygiene

    2. Grow: E-mail append, list rental, and coregistration

    3. Enhance: Data append and postal address append

    Yesmail offers solutions to help clients leverage email, data, and relationship marketing best practices to improve ROI. These services fall into three main buckets:

    • Deliverability:

      • Advanced deliverability monitoring

      • Complainer suppression

      • Reserved IP

    • Program optimization:

      • Program performance analytics

      • Messaging, segmentation, and personalization strategy

      • Profiling and modeling

      • Database maintenance

    • Message management:

      • Message production

      • Message QA

      • Message scheduling

      • Technical support

    ClickZ Live New York What's New for 2015?
    You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

    ABOUT THE AUTHOR

    ClickZ

    Articles written by ClickZ's staff.

    COMMENTSCommenting policy

    comments powered by Disqus

    Get ClickZ Email newsletters delivered right to your inbox. Subscribe today!

    COMMENTS

    UPCOMING EVENTS

    UPCOMING TRAINING

    Featured White Papers

    Google My Business Listings Demystified

    Google My Business Listings Demystified
    To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

    5 Ways to Personalize Beyond the Subject Line

    5 Ways to Personalize Beyond the Subject Line
    82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

    WEBINARS

      Information currently unavailable

    Jobs

      • Lead Generation Specialist
        Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
      • Health Marketing Editor
        Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
      • Technical Business Analyst
        Technical Business Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Technical Business Analyst to our expanding team...