Home  › Email › Email Marketing

Brightmail Steps Up Fight Against Spam With Version 5.0 Release

  |  July 25, 2003   |  Comments

Brightmail this week released the fifth generation of its popular Brightmail Anti-Spam software.

In the past few years, spam has gone from being a background nuisance to being costly, time consuming, and a generally pervasive problem.

To illustrate how much spam has proliferated in the past two years, Brightmail President and CEO Enrique Salem shared some stats with ServerWatch. According to Salem, Brightmail processes about 10 percent of all Internet email. So far this year that’s been about 63 billion messages. Of those 63 billion messages, 49 percent were considered spam based on Brightmail’s screening process. In 2001, only 8 percent of all messages processed were ruled to be spam.

Enter Anti-Spam version 5.0 -- Enterprise Edition.

Unlike many of the other vendors on the anti-spam scene, Brightmail has been in the arena for five years with its anti-spam solution.

Earlier this week, the vendor released the fifth generation of its popular Brightmail Anti-Spam software.

Like previous versions, Anti-Spam 5.0 takes a three-pronged approach to rooting out spam. It filters based on 1) the source of the spam, identifying and blocking IP addresses; 2) the content of the message; and 3) the call-to-action, which is based on the sites to which spammers are attempting to take the user.

Anti-Spam works at the server level, with (theoretically) little involvement from the sys admin required. The vendor sends a series of rules and signatures of what constitutes spam to the customer’s server at selected intervals (generally every five to 10 minutes). Each rule set is typically 10 MB, and Brightmail sends only the changes to the update with each transmission. Brightmail also sends "fingerprints" of the spam messages.

The rules and fingerprints are determined by the 1 million decoy addresses Brightmail has placed on the Probe Network.

The bulk of changes in version 5.0 are to improve Anti-Spam’s effectiveness while maintaining its low false-positive rate of one in 1 million messages.

Key new features are:

  • URL Rules, a patent-pending algorithm that identifies email messages containing spam URL addresses inserted into the body of the message. (90 percent of spam messages now do this, Salem said, and the new URL-based rules claim a 97 percent success rate.)
  • A blacklist that rebuilds every four hours consisting of open proxies and IP addresses gleaned off of the Probe Network.
  • Gen-two of BrightSig2 (Brightmail’s signature-based rule system that cleans polymorphic spam attacks by removing randomness inserted by spammers), which has been optimized to clean embedded HTML in spam messages and eliminate HTML-based spam attacks

Other key enhancements in version 5.0 include white listing and black listing on the sys admin side, a GUI editor Salem describes as "a wizard on steroids," quarantining capabilities for Lotus Notes and Domino versions 5 and 6, beefed-up reporting functionality with a report viewer that is viewable online, an Outlook-plug-in option on the end-user side, and support for Windows 2003 and Exchange 2003.

Brightmail currently claims a customer base of 4 million enterprise seats and 275 million mailboxes across ISPs and enterprises.

Brightmail software is sold on a subscription-based service model. Anti-Spam 5.0 is priced starting at $1,499 per year for 49 users. This base fee of $15 per user, per year decreases to $4 per user, per year as additional seats are added.

Enterprises looking to try out the service can download a free 30-day evaluation version from Brightmail’s site.

An ISP edition of version 5.0 is being planned, Salem said.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Edward Grossman Formerly vice president of Web operations for Jupitermedia's internet.com network (ClickZ's parent), Edward Grossman was responsible for newsletter operations and unflappably oversaw the production and distribution of over 200 e-newsletters. He's been an online editor, producer and developer since 1995 on sites including internet.com, WebDeveloper.com, JavaScript.com and Gif.com. Edward's articles on newsletter publishing, Web development and the Internet industry have appeared online and off. Currently he's EVP of Digital Media at CMP Medica.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Email newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Resources

Jobs

    • Customer Service Consultant
      Customer Service Consultant (Bonner and Partners) - Delray BeachBonner & Partners: Full-time Customer Service Consultant Position Who we are...
    • Financial Editor
      Financial Editor (Confidential) - DurhamSIX FIGURE EDITORS WANTED: To enforce lofty NEW editing standards. Easy Conditions Unlikely. Promotion and...
    • Information Processing Specialist
      Information Processing Specialist (Agora Inc. ) - BaltimoreInformation Processing Specialist – The IP specialist position ensures the successful...