Predictions: These changes stand to affect the future of media, marketing, and commerce.
This month everyone in the tech community and beyond is trying to predict what will happen in the coming year. As a different exercise I wanted to take a look at what will no longer exist when this decade concludes.
I've taken my best stab, some more outlandish than others. These changes hold implications for commerce and marketing. See list and video below.
1. Wrist watches: Sure, some will still wear them for fashion or swimming, but ask a Gen Y or Z crowd to raise their hand if they aren't wearing a wristwatch and you will see many naked wrists in the air.
2. Paperbacks: I still love a good book in my hands, but more and more I find myself cheating on my first love with my new love - Ms. Kindle.
3. Traditional homework: With offerings like Khan Academy and MITx, more and more teachers are assigning watching a lecture or lesson on YouTube as the homework and then doing the "traditional homework" in the classroom with the help of the instructor and peers. Being able to watch the best in the world deliver a lecture on a topic is a much better way to learn when you combine it with in-class practice. I wish this was around when I went to school - break out the popcorn!
5. Car keys
6. College backpacks: Imagine how nice it will be just to carry around a tablet with all your textbooks accessible in the cloud. And they won't cost $150 either. Also, you will be able to see the notes of all the other A+ students from around the world rather than praying that the used book you just purchased was from the next Einstein rather than the next Stoner. The books will be auto-updated as well.
8. Instruction manuals: Replaced by much easier to comprehend "How to" videos.
9. Corked wine: Screw tops are better technology, but not quite as romantic.
10. Offline voting: No more "hanging chads" and imagine the percentage of voter increase when you can do it with a click of a button from your house. Even better, the results will be real time.
11. Cash: Mobile phones become transactional.
12. Desktop computers
13. Paper shredder
14. Post office: We are already seeing a record number of Post Office closings across the United States. Take advantage now and send someone a handwritten note (watch the hand cramps).
15. 2D: And we thought high-definition was cool.
16. Boring airplanes: With Wi-Fi standard on every plane soon, in the future we may not want to disembark!
17. Paper resumes: Hello LinkedIn and online reputation management.
18. Blind dates: Sad, but true. With so much information out there and friends of friends, the truly blind date will cease to exist. #adiosakwardmoments
19. Broadcast TV: As discussed in "Socialnomics" everything will eventually be streamed - it's simply better technology.
20. Education inequality: With tools like YouTube for Schools and Khan Academy everyone will have access to great educational content. Everyone, that is, who has access to the Internet. The hope is that with increases in Wi-Fi availability and decreases in hardware costs on tablets and smartphones that this becomes a reality.
21. Clipping coupons: With the success of Travelzoo Local, Groupon, Living Social, and others, most coupons are becoming digital.
22. Hotel Internet fees: Hopefully we can all wave bye-bye to the $14.95 Internet fees at hotels, just like we no longer use the hotel phone for long distance calls.
23. Checkbooks: Online banking and PayPal.
24. Face-to-face: Sad, but true. We have less interpersonal communication than in years past.
25. Credit cards: Dealing direct with iTunes, Amazon, etc. and using your mobile device saves everyone money…except Visa, MasterCard, Discover, and American Express.
26. MTV: Actually that died already. Anyone wanting to launch their music career in "Lady Gaga" or "Justin Bieber" fashion knows YouTube is the key.
27. Alarm clocks: Replaced by smartphones.
28. Terrestrial radio: Replaced by satellite radio.
29. Greeting cards: If the post office is gone and we're all trying to be green we all may get an e-card in the years to come.
30. Big box stores (like Best Buy): If the best reviews and ratings are online as well as the cheapest prices, why deal with all the hassles of going to the store to pay more? Similar to Blockbuster stores going away.
31. Gossip: Actually this will still exist, we'll just type it.
32. Tollbooth operators
33. Leaders: Well, future leaders will need new digital leadership skills starting today and in the digital decades ahead.
34. Channel surfing
35. Movie timetables by phone: Remember having to sit through all the recorded times (great Seinfeld episode on this too, BTW) to get the movie time you wanted. #painful #alwaysthelastonelisted
36. Armored cars: See cash, above.
37. Airline gate agents
38. Mail order catalogs
39. Expert movie critics: Would you rather trust 4,573 reviews on Rotten Tomatoes, Yelp, or Yahoo or two talking heads who have no idea what your tastes are? There is safety in numbers my friends. #itssimplemath
41. Gas stations: OK, this is more of a dream ☺
42. Smartless phones
43. Memo pads
44. Classrooms: Study at home will now be for the cool kids rather than the outcasts.
45. Paper maps
46. Texting in the car: Well, at least it will hopefully be illegal when you are driving. Studies have shown texting while driving is more dangerous than drinking and driving.
47. Computer mouse
48. Privacy: All these benefits do come at a cost. As Scott Monty of Ford says: "We will all have our 15 minutes of privacy."
Research for my new book "Digital Leader" spurred this thought and video. While I researched what skills and habits were needed to lead our best life in this hyper-connected Digital Decade (hint: simplify and fail fast, fail forward, fail better), I thought it would be fun to showcase just how quickly items can change. Do you agree with the video?
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!
Called a Digital Dale Carnegie, Erik Qualman is the author of best sellers Socialnomics (2009) and Digital Leader (2011). Socialnomics made the #1 Best Sellers List in seven countries and was a finalist for "Book of the Year." Fast Company Magazine lists Qualman as a Top 100 Digital Influencer. He is a frequently requested international speaker and has visited 42 countries. He produced the world's most viewed social media video series and it has been used by NASA to the National Guard.
He has been fortunate to share the stage with Julie Andrews, Al Gore, Tony Hawk, Sarah Palin, Jose Socrates (Prime Minister of Portugal), Alan Mulally, and many others. For the past 17 years Qualman has helped grow the digital capabilities of many companies including Cadillac, EarthLink, EF Education, Yahoo, Travelzoo, and AT&T. He is also an MBA Professor at the Hult International Business School. Qualman holds a BA from Michigan State University and an MBA from The University of Texas. He was Academic All-Big Ten in basketball at Michigan State University and recently gave the commencement address at the University of Texas. He lives in Boston with his wife and daughter.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT