Engaging with your consumers is great, but sometimes it can be taken too far or in the wrong direction.
Most brands are trying really hard to succeed with their social media initiatives. They are trying new ways to engage - from receipts at checkout to advertisements in newspapers; brands are trying their best to connect with consumers on social networks.
In the pursuit of trying to get things done, some "top" brands have made mistakes. Here are some things to avoid, with no exceptions - things that I hope are rarely repeated.
Social media can make a positive impact. Do not wait, do not focus on "likes," and please do not tell your fans that you know what link they clicked on at 11:33 a.m. Good luck with your social endeavors.
Until next time…
Sundeep is off today. This column was originally published on January 26, 2012.
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Sundeep Kapur has been assisting organizations with their converged channel marketing strategies since 1990. From direct marketing to digital to converged, he is a passionate teacher who works with businesses across multiple industries, helping them to enable technology and services to brand, and personalize and speak to consumers more effectively.
He is an industry-recognized expert who has delivered keynotes, run panels, and delivered "relevant, inspirational, and outstanding" education for organizations around the world.
Sundeep is also an avid user of social media, having leveraged words, pictures, and video into a conversational digital book. His daily dose of best practices can be found at www.EmailYogi.com, where he has more than 1,200 articles on best practices.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
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