McDonald's, Cathay Pacific, Uniqlo, and Toyota show how they are engaging with consumers on the social network.
The numbers for Google+ are staggering. More than 90 million people have joined Google's social network since it launched last June and a million Google+ pages have been created by brands. So how are some of these brands using Google+ to engage with fans on the social networking site? Google outlined four that are doing something interesting in Asia.
1. McDonald's Japan
McDonald's in Japan has close to 10,000 people who have either circled or +1'd it on its official Google+ page. McDonald's regularly updates its posts on the social network and tends to include links back to its Japan site or its current big America Daily quiz campaign including other social properties such as Twitter and Facebook pages.
To introduce its Las Vegas burger recently, McDonald's Japan also made use of the Hangout feature to engage with bloggers.
2. Cathay Pacific
While Cathay Pacific does not boast an impressive following compared to McDonald's Japan - it currently counts more than 600 fans on its page - the airline uses Google+ to share logistical and marketing updates on its social site.
Cathay also uses the album feature to showcase in big gallery format images of its new lounge in the San Francisco International Airport andbusiness class lounge, for instance.
It will be interesting to watch how Cathay Pacific plans to use Google+ to engage with its fans on the platform considering that it amassed more than 130,000 fans on Facebook and an additional 22,000 on Twitter, which it monitors closely to respond to customers.
Japanese apparel brand Uniqlo is one of the most popular brand pages on Google+ with more than 290,000 fans who have either +1'd or added it to their circles. Its latest post introducing the newest collection of t-shirt designs attracted 53 +1's, close to 20 comments, and nine shares.
To engage fans on the social platform, the brand also scouts for people around the world wearing Uniqlo clothes and features them as the "Look of the Week." For instance, one of the posts reads, "Who needs color coordination, when there are so many shades of blue? This is the cool way to look nerdy."
Automobile maker Toyota is another popular brand on Google+ with more than 304,000 people who have joined its page. Toyota's strategy on the social network is to focus on featuring high quality images of its latest car models. In particular, Toyota will regularly change the five photos on its about page to feature a new car. Because Toyota emphasizes capturing fans' attention using stunning visuals, it typically attracts comments in various languages as well.
Toyota also has a dedicated U.S. page that attracts more than 18,700 people on it.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!
Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.
Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014