Provide your customers with the shortest path possible to get what they want.
When it comes to converting shoppers into loyal customers, behavioral targeting in your conversion funnel is not just a luxury. It's a necessity. Why? Because your customers want it! They want it badly enough that if they don't get it, they will go somewhere (to a competitor) that makes a custom experience a priority.
Here are 10 must-haves for your funnel to ensure that you give your customers the shortest path possible to get what they want and then some!
Treating your customer the way they want to be treated improves your bottom line. Whether or not you need a complete redesign or have a sophisticated funnel, your customers' shopping patterns are constantly evolving along with the Internet's technological capabilities.
The key to getting farther faster than your competition? Reduce the duration of customer experience innovation cycles and push out innovative website enhancements quicker than your competitors. In other words, how frequently do you purposely roll out site enhancements? Are you constantly playing catch-up or are you driving web experience innovation in your industry? Get to market first with better usability and behavioral targeting site features and you'll win half the battle. Find out how your customers like to shop and push out usability and behavioral targeting enhancements as frequently as possible. Chances are, you are already sitting on a mountain of data, so get to it!
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
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Chad is a diversely experienced marketing team leader with 10 years of digital marketing experience. Chad's marketing expertise spans an array of disciplines - from usability and conversion optimization, to mobile, SEM, social media, and branding.
Chad was the CMO of an online mortgage company for five years where he drove 37 percent average annual revenue growth. Since then Chad has worked for multiple digital marketing agencies where he has led complex high profile engagements for fortune 500 companies.
While the list of clients Chad has worked on include some of the world's biggest brands such as Proctor and Gamble, Abbott Nutrition, Luxottica, Fifth Third Bank, and others, Chad also has experience in startups and the mid-market, as well as in highly regulated industries like finance and healthcare. Chad is an accomplished writer and speaker. He takes a "Think big and then prove it" approach to marketing and helps organizations understand how to successfully balance both strategy and execution to drive meaningful engagement.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT