Provide your customers with the shortest path possible to get what they want.
When it comes to converting shoppers into loyal customers, behavioral targeting in your conversion funnel is not just a luxury. It's a necessity. Why? Because your customers want it! They want it badly enough that if they don't get it, they will go somewhere (to a competitor) that makes a custom experience a priority.
Here are 10 must-haves for your funnel to ensure that you give your customers the shortest path possible to get what they want and then some!
Treating your customer the way they want to be treated improves your bottom line. Whether or not you need a complete redesign or have a sophisticated funnel, your customers' shopping patterns are constantly evolving along with the Internet's technological capabilities.
The key to getting farther faster than your competition? Reduce the duration of customer experience innovation cycles and push out innovative website enhancements quicker than your competitors. In other words, how frequently do you purposely roll out site enhancements? Are you constantly playing catch-up or are you driving web experience innovation in your industry? Get to market first with better usability and behavioral targeting site features and you'll win half the battle. Find out how your customers like to shop and push out usability and behavioral targeting enhancements as frequently as possible. Chances are, you are already sitting on a mountain of data, so get to it!
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Chad is a diversely experienced marketing team leader with 10 years of digital marketing experience. Chad's marketing expertise spans an array of disciplines - from usability and conversion optimization, to mobile, SEM, social media, and branding.
Chad was the CMO of an online mortgage company for five years where he drove 37 percent average annual revenue growth. Since then Chad has worked for multiple digital marketing agencies where he has led complex high profile engagements for fortune 500 companies.
While the list of clients Chad has worked on include some of the world's biggest brands such as Proctor and Gamble, Abbott Nutrition, Luxottica, Fifth Third Bank, and others, Chad also has experience in startups and the mid-market, as well as in highly regulated industries like finance and healthcare. Chad is an accomplished writer and speaker. He takes a "Think big and then prove it" approach to marketing and helps organizations understand how to successfully balance both strategy and execution to drive meaningful engagement.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT