Home  › Marketing › Strategies

All I Need to Know I Learned in C-Town

  |  March 1, 2012   |  Comments

The top three career lessons you learn when working in a grocery store.

The first sign of a nervous breakdown is when you start thinking your work is terribly important. - Milo Bloom

My first paid job was as a cashier at our local C-Town. I was 15 years old and making $3.35 an hour and, as a result of labor laws, clocked in no more than 18 hours a week (my mother and C-Town would be pleased that I pointed that out). I worked at C-Town, which later became King Kullen and then later Key Food, for three years until I upgraded to a store manager position at our local mom-and-pop pharmacy (in case you're worried that the title "manager" went to my head, see role clarification below). Between my experience as a cashier and local manager, I learned everything I needed to know to be successful in my career, and I have to admit, those jobs still remain my favorite. Too bad I can't support a family on $30 a week.

I should add a disclaimer here for anyone reading this who is under 18: despite my learning everything I needed to know prior to college, college is still a good idea. There's no better way to gain your freedom and make lifelong friends. And you'll have the opportunity to pledge for a fraternity or sorority, which will require you to learn the Greek alphabet and I'm all for that.

Anyway, here are the top three career lessons I learned in C-Town:

  • Every job is a client services job. My clients - or customers - when I worked at C-Town usually had one thing in mind: to buy what they needed and to leave the store. This required me to help them achieve this as quickly as possible. For example, knowing which shelf the McCormick Beef Stew Seasoning was stocked on was a big help to someone running around with a 3lb rump roast; knowing the produce code of a persimmon (um, even knowing what a persimmon is) would help keep my line moving quickly; being careful to not charge the customer for two gallons of milk when they're only buying one (and then making them wait 20 minutes for a refund) was critical. Now, these were all the things that were expected of me, but to make this a true client services role, I had to think beyond my role. For example, did the mom with one free hand prefer five bags or perhaps two that she could easily maneuver with her free hand? Did the elderly lady want all her cans in one bag? I assume not. Sizing up my audience and customers was very important even when it was just about bagging groceries.
  • Titles mean nothing and everything. When I became a manager, my parents were very impressed. Clearly, even if I was 17, I had somehow made it. It didn't matter that I wasn't really managing anyone except myself (no small task, I should add). Honestly, at the time, I thought the only type of manager one could be was one that managed someone else (a.k.a, someone who tells someone what to do). As the manager of this mom-and-pop pharmacy, my job was to manage the store. This required me to make sure the store was constantly stocked with the right merchandise. Easy, right? Well, thankfully I had a very understanding boss, because even though the pharmacy was located next to a pediatrician's emergency clinic, I had somehow failed to keep stock on the essential items a new parent would need for a sick child…like Tylenol. So, when angry parents flooded the store looking for Tylenol and it was nowhere to be found, guess who they blamed? The manager: me. Moral of the story: no one cares about your fancy title unless they're looking for someone to complain to.
  • Every job is a client services job. The pharmacists I worked for were from Bangladesh. When I asked them why they hired me, without hesitation they looked at me straight in the eye and in harmony responded, "You're a white, Greek woman. Our customers are white, Greek women." So, they weren't the most PC bunch, but they were getting to something very important. They hired me to do more than keep their shelves stocked (which clearly, I wasn't doing well) and to mind the cash register. They hired me because they wanted me to serve their core clientele. In fact, they wanted me spending less time behind the register and more time in the aisles with customers. In order to provide guidance, I had to stretch beyond what I knew and into helping the clients make informed choices about important purchase decisions. More or less, what I do today at a larger scale.

Tags:

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Anna Papadopoulos

Based in New York, Anna Papadopoulos has held several digital media positions and has worked across many sectors including automotive, financial, pharmaceutical, and CPG.

An advocate for creative media thinking and an early digital pioneer, Anna has been a part of several industry firsts, including the first fully integrated campaign and podcast for Volvo and has been a ClickZ contributor since 2005. She began her career as a media negotiator for TBS Media Management, where she bought for media clients such as CVS and RadioShack. Anna earned her bachelor's degree in journalism from St. John's University in New York.

Follow her on Twitter @annapapadopoulo and on LinkedIn.

Anna's ideas and columns represent only her own opinion and not her company's.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...