Android has experienced huge growth lately, but that is mainly because it's the only smartphone platform alternative to iOS-iPhone. OEMs (HTC, Samsung, etc.) in need of an advanced OS for their smartphones had only one option to go with: Google Android (iOS and iPhone are a closed software-hardware platform.) It's clear that there is room for other players and it's definitely not too late for the Windows Phone.
Smartphone growth should start to plateau soon and then the platform penetration will happen within the existing smartphone user base, and in many ways related to the churn and cellphone contract renewals cycles. In this context is where a better user experience and product ecosystem among other factors will make a mobile OS successful.
Windows Mobile 7 has been around for over a year now without getting lots of traction, but that can change and here are some reasons why:
Meet Your Favorite ClickZ Contributors
Many of ClickZ's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Jeremy Hull, Lisa Raehsler, Andrew Goodman, Bryan Eisenberg, Mathew Sweezey, Aaron Kahlow, Stephanie Miller, Simms Jenkins, Jeanne S. Jennings, Dave Hendricks and more!
Up until March 2012, Gabe Bertot was a mobile and multichannel leader at Moxie Interactive. Gabe holds a bachelor's degree in industrial design from the University of Havana, Cuba.
March 19, 2014