Eight reasons why the Windows Phone will be a key player in the mobile space soon.
Android has experienced huge growth lately, but that is mainly because it's the only smartphone platform alternative to iOS-iPhone. OEMs (HTC, Samsung, etc.) in need of an advanced OS for their smartphones had only one option to go with: Google Android (iOS and iPhone are a closed software-hardware platform.) It's clear that there is room for other players and it's definitely not too late for the Windows Phone.
Smartphone growth should start to plateau soon and then the platform penetration will happen within the existing smartphone user base, and in many ways related to the churn and cellphone contract renewals cycles. In this context is where a better user experience and product ecosystem among other factors will make a mobile OS successful.
Windows Mobile 7 has been around for over a year now without getting lots of traction, but that can change and here are some reasons why:
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Up until March 2012, Gabe Bertot was a mobile and multichannel leader at Moxie Interactive. Gabe holds a bachelor's degree in industrial design from the University of Havana, Cuba.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT