Five techniques to ensure your website is optimized from a global SEO perspective and allows for increased visibility to drive traffic and conversions and ultimately business value.
Previously, I wrote on five best practices for global SEO that every organization should apply to their multinational websites including migrating to ccTLDs, developing 301 redirect strategies, leveraging in-language URLs, localizing content, and using appropriate character encodings. As promised, this post will continue exploring five additional techniques to ensure your website is optimized from a global SEO perspective and allows for increased visibility to drive traffic and conversions and ultimately "business value."
Following these five best practices for global SEO in addition to the five previously provided techniques will go a long way in helping your site minimize potential penalties and increase visibility with the most relevant audiences. Are there any other strategies that you've found to be beneficial when optimizing content across a multinational website?
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Crispin Sheridan is the Senior Director, Global Search at SAP. As part of the digital team, he established and leads the search and testing practices at SAP. Crispin is responsible for paid, natural, and mobile search and all online testing. Search and testing at SAP are fully centralized and globally funded and run under a hybrid in-house and agency model.
Crispin has proven that search learnings and keyword insights work hand in hand with social media marketing and together can effectively drive B2B lead generation. Furthermore, the development of the SAP.com Test Lab has contributed significant success to SAP's digital marketing efforts.
A frequent guest speaker at conferences, including SES New York, San Francisco, Toronto, London, Delhi, Shanghai, and Hong Kong, Crispin was appointed to the SES Advisory Board in December 2009. He has also been a guest speaker at the e-Metrics Summit and ad:Tech, and is a member of Google's B2B Technology Council. You can follow him on Twitter at @crispinsheridan and read his monthly SEO column on ClickZ.
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