Four best practices for retailers and online stores to increase marketing exposure.
At SES New York this week, the topic of social commerce was tackled by panelists Dana Todd at Performics, Chad Childress at Crown Partners, and Michael Mothner at Wpromote. All three speakers focused on social media positioning and best practices that both retailers and online stores can use to increase marketing exposure.
At its core, social commerce is about providing consumers with a meaningful experience and then giving them the opportunity and tools to share that experience with others. Through meaningful sharing by consumers, brands can get increased exposure throughout social and web properties.
While a "meaningful experience" is in the eye of the beholder, there are a number of best practices that retail and online business need to consider:
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Rob Graham is the CCT (chief creative technologist) of Trainingcraft, Inc., where he heads up development of customized training programs for a wide range of digital marketing, entrepreneurial development, and digital media clients.
A 20 year veteran of digital media, Rob has served as the CEO of a multimedia development company; an interactive media strategist; a rich media production specialist; a Web analytics consultant; a corporate trainer and seminar leader; and a chief marketing officer.
When he isn't on the road presenting training workshops, Rob teaches at Harvard University, Emerson College, and the University of Massachusetts - Lowell where he teaches classes on Digital Media Development, Web Store Creation, Software Programming, Business Strategies, and Interactive Marketing Best Practices.
He is the author of "Fishing From a Barrel," a guide to using audience targeting in online advertising, and "Advertising Interactively," which explores the development and uses of rich-media-based advertising. He has been an industry columnist covering interactive marketing, digital media, and audience targeting topics since 1999.
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