Five steps to optimize your email message for mobile.
Why is it that companies with mobile sites and apps don't optimize their email messages for mobile devices? As studies like this one show, reading email is one of the top and most frequent uses of mobile phones. Studies like this one report an average of 16 percent of email opens are on mobile devices, but I have clients with mobile email open rates up to 40 percent.
You can get a read of your audience by working with a rendering company that inserts code into an outgoing message. They can also show how email looks in the top mobile operating systems (OS). Even if the slice is small, it's growing, and the time to optimize your message for mobile is now.
Here are a few basic steps to guide you.
Email is an essential part of our lives. Make sure it is an essential part of your mobile presence.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Melinda Krueger is a senior marketing consultant with ExactTarget and a digital marketing veteran – starting with direct, moving to interactive, specializing in e-mail, and now charting a course for mobile marketing. Working with the best agencies in the business, she has helped Harley-Davidson, Miller Brewing, Sears/Kmart, CDW, and many others build their interactive marketing programs. Melinda holds an MBA from Marquette University and is a highly-rated speaker for professional organizations and business schools. As the Email Diva, Melinda answered questions on all aspects of the practice. Your questions about mobile are welcome!
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
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