A crash course in Facebook Timeline designed to deliver major consumer impact.
For months advertisers have been on the alert: a change is coming to Facebook. And although it isn't the first by far, this one is huge.
Welcome to your new brand Timeline.
Many businesses have already taken the time to design their Facebook page Timelines in preparation for March 30, when all Facebook profiles will be switched over to the new design format. Naturally the social network is doing its best to ease the transition for its hundreds of millions of users. A virtual tour of a sample Timeline can be accessed from each profile page. Facebook even went to the trouble of creating helpful videos like this one.
While social media users will no doubt find the switch quite palatable, things aren't as simple for brands. Each element of the new layout represents a promotional opportunity that businesses had better be familiar with if they intend to compete with their peers. What follows is a crash course in Facebook Timeline designed to deliver major consumer impact.
While it's true that Facebook is requiring all users to adopt its Timeline format, it won't be dragging them into this kicking and screaming. Good on this social network for developing something that serves the needs of consumers and brands alike.
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Tessa Wegert is a business reporter and former media strategist specializing in digital. In addition to writing for ClickZ since 2002, she has contributed to such publications as USA Today, Marketing Magazine, Mashable, and The Globe and Mail. Tessa manages marketing and communications for Enlighten, one of the first full-service digital marketing strategy agencies servicing such brands as Bioré, Food Network, illy, and Hunter Douglas. She has been working in online media since 1999.
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