These digital publishing realities for the remainder of 2012 might just help a few of us keep focused as the changes in the world of digital publishing keep rolling in.
In the last week alone I have read countless articles bombarding the average person with intelligence, insights, and fear regarding what the future has to hold for digital publishing:
And the list goes on and on…
Let's face it, the world of a publisher today changes faster than we can keep up with. Every time we brief our teams about a new opportunity, strategy, direction, or effort the whole landscape seems to shift. The only thing that is consistent is that change is going to keep coming.
If you are a publisher looking for success in the short term, what do you need to be thinking about? This list of digital publishing realities for the remainder of 2012 might just help a few of us keep focused as the changes keep rolling in.
Capitalizing on advertising:
While this list is short, it can give you quite a bit to consider as you move into the summer and holiday planning months. There is tremendous opportunity to capitalize on today, as we plan for an ever-evolving future.
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Jeanniey Mullen, a recognized women-in-business and tech, is known for her entrepreneurial style and her ability to build, shape, and grow brands into well-known dominant, successful entities. Jeanniey is a pioneer in email, mobile, and digital marketing; publishing; and brand-building. She now leads her own agency, YellowBean LLC, focused on assisting companies of all sizes with driving innovation and growth. Most recently, Jeanniey was the Global EVP, CMO, and subsequently Chief Growth Officer for Zinio, where she worked to define and implement strategies creating explosive growth through strategic partnerships with publishers, technology companies, brands, and consumers during her five-year tenure. Jeanniey has authored and contributed to multiple books, blogs, and magazine articles. She is a regular columnist for ClickZ, a blogger for Huffington Post, and a frequent keynote speaker. A serial networker, in 2005 Jeanniey founded the Email Experience Council, which was sold to the Direct Marketing Association in 2008. She sits on the Advisory Board for IndieFlix, and on the International Executive Council of the Internet Marketing Association. Jeanniey is recognized as both a Top CMO and Top Author on Twitter, and was most recently featured as Mover and Shaker by the Professional Woman's Magazine, and a featured Woman in Technology by The Legacy Series Magazine.
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