These digital publishing realities for the remainder of 2012 might just help a few of us keep focused as the changes in the world of digital publishing keep rolling in.
In the last week alone I have read countless articles bombarding the average person with intelligence, insights, and fear regarding what the future has to hold for digital publishing:
And the list goes on and on…
Let's face it, the world of a publisher today changes faster than we can keep up with. Every time we brief our teams about a new opportunity, strategy, direction, or effort the whole landscape seems to shift. The only thing that is consistent is that change is going to keep coming.
If you are a publisher looking for success in the short term, what do you need to be thinking about? This list of digital publishing realities for the remainder of 2012 might just help a few of us keep focused as the changes keep rolling in.
Capitalizing on advertising:
While this list is short, it can give you quite a bit to consider as you move into the summer and holiday planning months. There is tremendous opportunity to capitalize on today, as we plan for an ever-evolving future.
Jeanniey Mullen is the vice president of marketing at NOOK by Barnes and Noble, focused on business growth and customer acquisition.
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET