Pinterest has recently emerged as a top social media site, and last month it was officially the third biggest online web property. It seems that Pinterest emerged from nowhere, and it is now the quickest growing independent web property ever.
For those who are new to Pinterest, it is an online pinboard where you can pin content that is interesting to you, organized on different boards.
Why Is Pinterest Great for Marketers?
Pinterest is powerful for marketers for a few reasons. First and most importantly, people are on Pinterest and when they are there they are open to exploring. Fish where the fish are. Marketing is about building awareness and getting in front of your audience, and as your audience flocks to Pinterest, so should you.
Second, and perhaps surprising to some, Pinterest refers more traffic to other websites than LinkedIn, YouTube, and Google+ combined. This is because people in Pinterest are in browsing mode - they are looking for new sites and interesting content. The content on Pinterest is all linked to the originating sources. This means that it can be a huge source of traffic to your website.
"Pinterest is the #1 source of referral traffic to my website…"
A friend of mine told me recently that his company was "killing it on Pinterest." I asked him what he meant, and he said that Pinterest was the number one source of referral traffic to his site (and this was a few months ago). I asked him what he was doing on Pinterest and he said nothing. His product, however, was extremely unique and interesting, and people had just begun pinning it, which drove traffic and sales to his website.
Pinterest has the opportunity to drive massive amounts of traffic to websites, yet many brands are still figuring out how to take advantage of this.
Here are seven tips to optimize your website for Pinterest to generate more traffic:
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Krista Neher is the author of the bestselling Social Media Field Guide, an international speaker, and currently CEO of Boot Camp Digital, which is a leading provider of social media marketing training and consulting solutions. Krista is a social media pioneer, creating one of the first successful corporate Twitter strategies and corporate blogs - long before "social media" was even a recognized term. After spending nearly six years at Procter and Gamble working on some of the biggest and most successful product launches, Krista went on to become the vice president of marketing at an Internet start-up.
Krista started Boot Camp Digital in 2008 and has created training programs for hundreds of advertising agencies, marketing departments and small and medium business owners in social media marketing. Krista also works with a variety of educational institutions on their social media programs and is currently working on a textbook on social media marketing.