Don't let these common mistakes derail you from achieving automation and scale.
The journey toward marketing magnificence can be an exciting but nerve-racking adventure. The path to inner peace and profit is not always smooth and there are many potholes that can derail you from achieving automation and scale.
Today, I'd like to point out six potholes to avoid when choosing and implementing a marketing automation tool. Think of this as your map to getting the most use out of your platform.
As you're chugging along the highway to high performance, take a moment to pull over to the side of the road and look in the rear-view mirror; are you in danger of encountering any of these six potholes? If you answered yes, it's never too late to course-correct and get back on the right track.
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Stacie is senior director of marcom and PR at Kenshoo, a digital marketing technology company backed by Sequoia Capital, Arts Alliance, and Tenaya Capital. Kenshoo powers nearly half of the Fortune 50 and all 10 top global ad agency networks.
Prior to joining Kenshoo, Stacie worked as director of client strategy and development at Resolution Media, an Omnicom Media Group Company. In this role, she was responsible for overseeing the growth of key accounts, in addition to leading Resolution Media's account management practice. During her tenure, Stacie led relationships with brands like Bank of America, Gatorade, Norwegian Cruise Line, Restaurant.com, Sirius XM, and State Farm, while working with partner agencies to ensure all search programs are integrated into the overall marketing mix. Prior to Resolution Media, Stacie worked as an account manager at Nielsen Claritas. There she was responsible for managing and growing relationships with key clients, such as Sprint, US Cellular, Alltel Wireless, and Charter Communications.
Stacie graduated from the University of Wisconsin - Madison with a degree in Marketing. When she's off the clock, Stacie enjoys yoga, rooting for Wisconsin football teams, and exploring her new state, Colorado.
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