If you are like many people in this industry you may struggle with how to tackle the sometimes immense task of getting remarketing campaigns approved by medical, legal, or other types of risk or compliance teams.
Just like any other important undertaking of consequence, the best way to handle this is to chunk it down into a series of smaller tasks, and take it one bite at a time. The reason taking it one bite at a time is helpful is that there is a lot of controversy about remarketing in the industry, and IT risk, regulatory review, and legal teams don't truly understand it. Human nature causes us to fear what we don't understand. It is our natural born fight or flight instinct, so the tendency is to squash it.
Forcing risk mitigators to eat an entire elephant in one sitting will undoubtedly cause some heartburn. Here are the top six tips to slicing this task into bite-size pieces.
So do your research, be prepared, and take it slow. One review for an hour over the phone is generally never enough to make compliance teams comfortable with remarketing. The business existed before remarketing and will likely exist without it. Remember that when it comes to presenting remarketing it is much better to break your pitch process into a number of smaller steps than to try to educate and get approval in one fell swoop.
Meet Your Favorite ClickZ Contributors
Many of ClickZ's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Jeremy Hull, Lisa Raehsler, Andrew Goodman, Bryan Eisenberg, Mathew Sweezey, Aaron Kahlow, Stephanie Miller, Simms Jenkins, Jeanne S. Jennings, Dave Hendricks and more!
Chad is a diversely experienced marketing team leader with 10 years of digital marketing experience. Chad's marketing expertise spans an array of disciplines - from usability and conversion optimization, to mobile, SEM, social media, and branding.
Chad was the CMO of an online mortgage company for five years where he drove 37 percent average annual revenue growth. Since then Chad has worked for multiple digital marketing agencies where he has led complex high profile engagements for fortune 500 companies.
While the list of clients Chad has worked on include some of the world's biggest brands such as Proctor and Gamble, Abbott Nutrition, Luxottica, Fifth Third Bank, and others, Chad also has experience in startups and the mid-market, as well as in highly regulated industries like finance and healthcare. Chad is an accomplished writer and speaker. He takes a "Think big and then prove it" approach to marketing and helps organizations understand how to successfully balance both strategy and execution to drive meaningful engagement.
March 19, 2014