How to integrate email with Facebook, Pinterest, LinkedIn, Foursquare, Twitter, and Google+. Part two in a two-part series.
In Part 1 of this column, we examined some reasons and benefits of connecting your email and social programs. In this, Part 2, we offer some quick tips related specifically to how to integrate email and each of the major social properties.
The social sphere is rich with opportunities to connect your email marketing and distribute your content among influencers armed with sharing tools. Be sure to use social to pump up your email results and email to connect back to your fans and followers.
What tactics have you used to improve the connections and effectiveness of your email and social programs?
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Robin is the CEO and cofounder of NetPlus Marketing Inc., a top 50 interactive agency established in 1996 to focus exclusively on online marketing and advertising best practices. Robin brings innovative strategy and a depth and breadth of marketing experience to the agency's practice and management. As one of the industry's pioneers, she is a driving force behind NetPlus Marketing's ongoing success with a diverse and discerning client base that considers online results critical to their business success.
Robin is a frequent speaker at national industry events, including ClickZ, internet.com, OMMA, Ad:Tech, SES, Online Marketing Summit, and Thunder Lizard conferences and is a sought-after resource for industry and business publications for her insight and advice on such topics as digital strategy, social media marketing, and behavioral targeting.
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