YouTube effort garners over 3 million views since the weekend.
Pepsi Max released a YouTube video starring NBA player Kyrie Irving on May 18 that's already received 3.1 million views. It's accrued nearly 20,000 likes to just 400 dislikes on the video site.
The 5-minute spot, dubbed "Uncle Drew," features Irving dressed up to play an elderly man who eventually partakes in a pickup basketball game in Bloomfield, NJ. The footage is shot at Clark's Pond Courts near where the NBA Rookie of the Year grew up, and it involves dozens of onlookers who witness "Uncle Drew" displaying a rich vocabulary of basketball moves.
In five days, Pepsi Max's effort has sped through the blogosphere. Following is the highly successful branded video.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.