Pepsi Max released a YouTube video starring NBA player Kyrie Irving on May 18 that's already received 3.1 million views. It's accrued nearly 20,000 likes to just 400 dislikes on the video site.
The 5-minute spot, dubbed "Uncle Drew," features Irving dressed up to play an elderly man who eventually partakes in a pickup basketball game in Bloomfield, NJ. The footage is shot at Clark's Pond Courts near where the NBA Rookie of the Year grew up, and it involves dozens of onlookers who witness "Uncle Drew" displaying a rich vocabulary of basketball moves.
In five days, Pepsi Max's effort has sped through the blogosphere. Following is the highly successful branded video.
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Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
March 19, 2014