If you are a business or organization, you are now in Google+. Welcome!
Google has recently announced that all Google Local listings are now moving to Google+ Local. This is a new feature at Google+. The premise for the user is that you will now be able to more easily see reviews of businesses from your friends. It has integrated Zagat information within many of these listings as well.
The end user will probably adapt to this pretty easily. But the business owner is another story. This is yet another change on the online marketing front that businesses are going to have to internalize and implement in their marketing.
In short, if you are a business or organization, you are now in Google+. Welcome! Your listing, whether you knew you had it or not, is now becoming more integrated with user-generated content. On top of that, this page of your business will now be more easily found in the overall Google search listings. You can thank Google later.
I put a short video together highlighting what these changes mean to you and what you should know currently. The video shows examples of the changes and then I go over four points you should understand.
The four points are:
Watch the video for all the details.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Sage Lewis is the president of SageRock Digital Marketing. SageRock has been a leader in Web marketing since 1999, offering search engine optimization, paid search marketing, social media marketing, and analytics.
Sage speaks nationally with SES and other prominent Web marketing organizations. He is one of the most sought after speakers and coaches in the field of Web marketing. From coast to coast, Sage has trained, coached, and consulted with some of the largest brands and conferences in the country.
Sage is also "The Web Marketing Video Guy" with nearly 500 Web marketing videos published. Sage writes as an expert for ClickZ in the "Search Engine Marketing" section. He lives in Akron, Ohio with his wife, Rocky, and son, Indiana.
His columns can be found in the Search Engine Watch archive.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT