Test out what Pinterest has to offer and then assess your internal content to see how you can create pinnable content for your business.
2012 is the year of the image, particularly photographs. At the heart of this trend is Pinterest, an image-based social media network that's experienced explosive growth in the last six months. For marketers, Pinterest's power is clear. It combines the power of visual and social media to create a search-friendly referral engine every business needs.
Pinterest by the Numbers
5 Tips to Be Pinworthy
What do these Pinterest trends mean for marketers? You must make your images, especially photographs, pinworthy. Here are five tips to help make your content more pinnable.
If you haven't been pinned, don't wait for your boss to ask you about that new trend. Test out what Pinterest has to offer and then assess your internal content to see how you can create pinnable content for your business.
What other tips do you have for making your images pinworthy?
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
Heidi Cohen is the President of Riverside Marketing Strategies, an interactive marketing consultancy. She has over 20 years' experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics. Clients include New York Times Digital, AccuWeather.com, CheapTickets, and the UJA. Additionally, Riverside Marketing Strategies has worked with numerous other online content/media companies and e-tailers.
Prior to starting Riverside Marketing Strategies, Heidi held a number of senior-level marketing positions at The Economist, the Bookspan/Doubleday Direct division of Bertelsmann, and Citibank.
Heidi is also a popular speaker on current industry topics.
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