Test out what Pinterest has to offer and then assess your internal content to see how you can create pinnable content for your business.
2012 is the year of the image, particularly photographs. At the heart of this trend is Pinterest, an image-based social media network that's experienced explosive growth in the last six months. For marketers, Pinterest's power is clear. It combines the power of visual and social media to create a search-friendly referral engine every business needs.
Pinterest by the Numbers
5 Tips to Be Pinworthy
What do these Pinterest trends mean for marketers? You must make your images, especially photographs, pinworthy. Here are five tips to help make your content more pinnable.
If you haven't been pinned, don't wait for your boss to ask you about that new trend. Test out what Pinterest has to offer and then assess your internal content to see how you can create pinnable content for your business.
What other tips do you have for making your images pinworthy?
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Heidi Cohen is the President of Riverside Marketing Strategies, an interactive marketing consultancy. She has over 20 years' experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics. Clients include New York Times Digital, AccuWeather.com, CheapTickets, and the UJA. Additionally, Riverside Marketing Strategies has worked with numerous other online content/media companies and e-tailers.
Prior to starting Riverside Marketing Strategies, Heidi held a number of senior-level marketing positions at The Economist, the Bookspan/Doubleday Direct division of Bertelsmann, and Citibank.
Heidi is also a popular speaker on current industry topics.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT