Ten ways brand marketers can understand the habits and interests of brand advocates.
Brand advocates. They love to talk about brands. They are an entirely new breed of consumer. They often lead frequent online discussions about brands, and they adore using social media to tell their stories. Whether it's about new products, reviews, or giveaways, they are talking about it. Their activities help persuade the opinions and purchase decisions of millions, and they are the ones whose insights others will regularly seek out.
For brand marketers, understanding the habits and interests of these in-the-know consumers is essential. Brand advocates have the power to spread the word about your company and its offerings around the world.
Here are 10 tips for brand marketers on how to tap the power of brand advocates and gain them for your advantage:
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Nick Cifuentes is the global social media director at Ancestry.com, the world's largest online resource for family history, with 2 million paying subscribers as of July 2012. An industry veteran, Nick has worked in digital media and marketing since 2004, functioning in strategy, copywriting, analytics, search, planning, online media, and social media. He is a frequent guest writer on various industry blogs, and publishes his own blogs as well, including one focusing on digital media, and another on his side passion, ultramarathon running.
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