Last month, I had the pleasure of attending the SiriusDecisions May 2012 Summit in Scottsdale, AZ. It was my first time attending and I enjoyed all the connections I made and hearing case studies from truly sophisticated marketers.
With all the people, sessions, drinks, and conversations, one experience stood out above the others - hiking the Cholla Trail on Camelback Mountain. I attended the conference with my colleague, Nate Young. It was day two of the conference and we met some people at lunch who had hiked the trail that morning. They said it was strenuous but fun and we decided to do it ourselves the next morning. After all, when would we be in Scottsdale again?
As we hiked, I found many correlations between climbing this mountain and the successes and challenges that we face in our day-to-day jobs. Here are seven lessons from the Cholla Trail on Camelback Mountain that we can apply to our marketing practices:
If you're not already applying these lessons to your marketing practice today, hopefully they get you back on the trail. Good luck as you climb your mountain!
Know your Ambiguous Customer: Effective Multi-Channel Tracking
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Stacie is senior director of marcom and PR at Kenshoo, a digital marketing technology company backed by Sequoia Capital, Arts Alliance, and Tenaya Capital. Kenshoo powers nearly half of the Fortune 50 and all 10 top global ad agency networks.
Prior to joining Kenshoo, Stacie worked as director of client strategy and development at Resolution Media, an Omnicom Media Group Company. In this role, she was responsible for overseeing the growth of key accounts, in addition to leading Resolution Media's account management practice. During her tenure, Stacie led relationships with brands like Bank of America, Gatorade, Norwegian Cruise Line, Restaurant.com, Sirius XM, and State Farm, while working with partner agencies to ensure all search programs are integrated into the overall marketing mix. Prior to Resolution Media, Stacie worked as an account manager at Nielsen Claritas. There she was responsible for managing and growing relationships with key clients, such as Sprint, US Cellular, Alltel Wireless, and Charter Communications.
Stacie graduated from the University of Wisconsin - Madison with a degree in Marketing. When she's off the clock, Stacie enjoys yoga, rooting for Wisconsin football teams, and exploring her new state, Colorado.
June 5, 2013
1:00pm ET / 10:00am PT
June 20, 2013
1:00pm ET / 10:00am PT