One of the most common questions that I am asked about social media marketing is, "How do I get people to like/follow/fan/friend me?" My answer is, "The same way that you would in the real world. Be nice and interesting."
Yet many businesses still struggle with how to get people to like them online. Sure, there are strategies, tips, and tactics that I could share that drive "likes," but really, it comes down to making people like you in the real world.
In the real world, the question of how to make people like you was answered many years ago by Dale Carnegie (I was once a Dale Carnegie coach in my early 20s), whose book sold over 15 million copies. The principles for making people like you in the real world are the same as online.
6 Ways to Make People Like You as It Applies to Online
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Krista Neher is the author of the bestselling Social Media Field Guide, an international speaker, and currently CEO of Boot Camp Digital, which is a leading provider of social media marketing training and consulting solutions. Krista is a social media pioneer, creating one of the first successful corporate Twitter strategies and corporate blogs - long before "social media" was even a recognized term. After spending nearly six years at Procter and Gamble working on some of the biggest and most successful product launches, Krista went on to become the vice president of marketing at an Internet start-up.
Krista started Boot Camp Digital in 2008 and has created training programs for hundreds of advertising agencies, marketing departments and small and medium business owners in social media marketing. Krista also works with a variety of educational institutions on their social media programs and is currently working on a textbook on social media marketing.
December 12, 2013
1:00pm ET / 10:00am PT