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The Summer of Digital Reading

  |  July 6, 2012   |  Comments

Will you choose to read more this summer since it will be so easy?

As the summer heats up, so will your device usage! The average American is expected to use their smartphone 4.5 times more this summer due to increased mobility than in the winter months.

Whether you are playing games, talking to friends, looking for directions, or even reading email, you will find your iPad, tablet, or smartphone in your hand even more than ever.

Will you choose to read more this summer since it will be so easy?

My company pulled together a great infographic that shows tips, trends, and insights around summer reading on digital magazines.

Enjoy!

summer-time

 

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ABOUT THE AUTHOR

Jeanniey Mullen

Jeanniey Mullen, a recognized women-in-business and tech, is known for her entrepreneurial style and her ability to build, shape, and grow brands into well-known dominant, successful entities. Jeanniey is a pioneer in email, mobile, and digital marketing; publishing; and brand-building. She now leads her own agency, YellowBean LLC, focused on assisting companies of all sizes with driving innovation and growth. Most recently, Jeanniey was the Global EVP, CMO, and subsequently Chief Growth Officer for Zinio, where she worked to define and implement strategies creating explosive growth through strategic partnerships with publishers, technology companies, brands, and consumers during her five-year tenure. Jeanniey has authored and contributed to multiple books, blogs, and magazine articles. She is a regular columnist for ClickZ, a blogger for Huffington Post, and a frequent keynote speaker. A serial networker, in 2005 Jeanniey founded the Email Experience Council, which was sold to the Direct Marketing Association in 2008. She sits on the Advisory Board for IndieFlix, and on the International Executive Council of the Internet Marketing Association. Jeanniey is recognized as both a Top CMO and Top Author on Twitter, and was most recently featured as Mover and Shaker by the Professional Woman's Magazine, and a featured Woman in Technology by The Legacy Series Magazine.

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