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The Summer of Digital Reading

  |  July 6, 2012   |  Comments

Will you choose to read more this summer since it will be so easy?

As the summer heats up, so will your device usage! The average American is expected to use their smartphone 4.5 times more this summer due to increased mobility than in the winter months.

Whether you are playing games, talking to friends, looking for directions, or even reading email, you will find your iPad, tablet, or smartphone in your hand even more than ever.

Will you choose to read more this summer since it will be so easy?

My company pulled together a great infographic that shows tips, trends, and insights around summer reading on digital magazines.

Enjoy!

summer-time

 

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ABOUT THE AUTHOR

Jeanniey Mullen

Jeanniey Mullen is the vice president of marketing at NOOK by Barnes and Noble, focused on business growth and customer acquisition.

Prior to her role at NOOKTM Jeanniey launched a wearables fashion technology company called Ringblingz. Before getting into the wearables business, Jeanniey was the chief marketing officer (CMO) of Zinio, where she grew the business by more than 427 percent, into one of the largest global digital newsstands. Other notable roles in her career include her involvement as the executive director and senior partner at OgilvyOne, where she led the digital Dialogue business and worked with Fortune 50 brands including IBM, Unilever, and American Express, and being a general manager at Grey Direct. At Grey Direct Jeanniey launched the first email marketing division of a global advertising agency. Prior to her time in advertising, Jeanniey spent seven years in retail leading a variety of groups from Consumer Relations and Operations, to Collections and Digital at JCPenney.

One of Jeanniey's favorite times in her career was when she founded the Email Experience Council (which was acquired by the Direct Marketing Association). Jeanniey is a recognized "Women in Business," a frequent keynote speaker, and has authored three books and launched a number of companies ranging from entertainment to technology and fashion.

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