What separates the superstars from the duds in community management?
Hiring and training social media summer interns has become a sort of tradition for me since 2009. Over the years I've had my share of both superstars and duds, and not surprisingly some of the superstars have gone on to hold some impressive positions managing big communities at several large brands. So what separates the stars from the duds? A few key habits - seven to be exact.
In "The 7 Habits of Highly Effective People," Stephen R. Covey presented a framework for personal effectiveness that provided millions (25 million to be exact) a roadmap to success. It is my belief that the role of community manager is and will continue to be one of the most important hires a brand can make. As the impact of social media, and number of communities leading brands must manage, continue to grow, community managers are at the frontline for brands. As a result, it will be essential to ensure these key players form good habits that help assure success.
Stephen R. Covey passed away this past Monday, July 16 at age 79. A sad coincidence as I wrote this column prior to his passing, but I hope that it will now also be a fitting tribute to his legacy.
Till next time,
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