What separates the superstars from the duds in community management?
Hiring and training social media summer interns has become a sort of tradition for me since 2009. Over the years I've had my share of both superstars and duds, and not surprisingly some of the superstars have gone on to hold some impressive positions managing big communities at several large brands. So what separates the stars from the duds? A few key habits - seven to be exact.
In "The 7 Habits of Highly Effective People," Stephen R. Covey presented a framework for personal effectiveness that provided millions (25 million to be exact) a roadmap to success. It is my belief that the role of community manager is and will continue to be one of the most important hires a brand can make. As the impact of social media, and number of communities leading brands must manage, continue to grow, community managers are at the frontline for brands. As a result, it will be essential to ensure these key players form good habits that help assure success.
Stephen R. Covey passed away this past Monday, July 16 at age 79. A sad coincidence as I wrote this column prior to his passing, but I hope that it will now also be a fitting tribute to his legacy.
Till next time,
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Michael Della Penna is an digital marketing veteran, entrepreneur, and visionary currently serving as CEO of Invisible Media, a next-generation mobile data, decisioning, and marketing automation platform. Prior to joining Invisible Media, Michael was the senior vice president of emerging channels at Responsys. His responsibilities included spearheading the overall strategic direction, M&A efforts (including the acquisition of PushIO), partnerships, and solution offering across key digital channels including social, mobile, and display. Before joining Responsys, Michael founded Conversa Marketing, a full-service email and social CRM agency that helped brands ignite conversations and cultivate relationships with customers across the social Web. Conversa Marketing, was acquired by StrongView in 2010. Before branching out on his own, Michael served as CMO for Epsilon. At Epsilon, Michael helped grow and transform the company from a database provider to a multi-channel marketing services powerhouse in just three years. Michael's other key leadership roles include CMO at Bigfoot Interactive, vice president of strategic development at CNET Networks, Inc., and vice president of marketing at ZDNet. Michael has been named to BtoB Magazine's 100 Most Influential People in Business-to-Business Marketing five times and received a BBA and an MBA from Hofstra University.
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