A look at the tools that allow Amazon to be so agile in today's online marketing environment.
This week I conclude the series about big data and what it means for marketers with a seven-minute video. I promised at the end of "E-Commerce Moneyball" that I would show you the tools that Amazon developed internally and leveraged to become the dominant e-commerce market leader. In the video I deconstruct Amazon.com's category (landing page) and product pages to identify the features that online retailers can duplicate with some of the big data tools that have come to the market recently.
These are the tools that allow Amazon to be so agile in today's online marketing environment. They are tools that are mostly data-driven automation and adaptive learning and optimization tools that will allow any retailer to claim their unfair advantage. By the end of this video you will see that some of these tools are must-have tools for your retail arsenal.
(Disclosure: I am an advisor to Bazaarvoice, Monetate, and Runa.)
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Bryan Eisenberg is co-founder and chief marketing officer (CMO) of IdealSpot. He is co-author of the Wall Street Journal, Amazon, BusinessWeek, and New York Times best-selling books Call to Action, Waiting For Your Cat to Bark?, and Always Be Testing, and Buyer Legends. Bryan is a keynote speaker and has keynoted conferences globally such as Gultaggen, Shop.org, Direct Marketing Association, MarketingSherpa, Econsultancy, Webcom, the Canadian Marketing Association, and others for the past 10 years. Bryan was named a winner of the Marketing Edge's Rising Stars Awards, recognized by eConsultancy members as one of the top 10 User Experience Gurus, selected as one of the inaugural iMedia Top 25 Marketers, and has been recognized as most influential in PPC, Social Selling, OmniChannel Retail. Bryan serves as an advisory board member of several venture capital backed companies such as Sightly, UserTesting, Monetate, ChatID, Nomi, and BazaarVoice. He works with his co-author and brother Jeffrey Eisenberg. You can find them at BryanEisenberg.com.
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