A picture is worth a thousand words, so ensure that you're using those image-based words effectively and doing all that you can to make them render correctly. Part one in a series.
This is the first in an ongoing series where I will be sharing insights from a consumer survey from my firm. As the title suggests, I will be focusing specifically on the email behaviors of consumers. This survey was completed in May 2012 and features results from nearly 400 respondents.
Since most email clients turn images off by default, I'm often asked about the use of images in email messages. Because we live in such a visual world, where images and videos are seemingly everywhere, consumers are expecting to see images in your email creative. Moreover, with the popularity of reading email on mobile devices that are fully equipped to render HYML, the audience who requires text-only emails is shrinking.
It's important to have a properly formatted email creative with a compelling template, as this will assist in driving audience engagement and potentially advocacy. Given that images are turned off, my firm set out to measure how many consumers actually turn them back on. We found that:
Follow these best practices to ensure that your subscribers can see and enjoy all of your images.
It has been said that "A picture is worth a thousand words," so ensure that you're using those image-based words effectively and doing all that you can to make them render correctly.
Until next time,
Email Images image on home page via Shutterstock.
This column was originally published on July 30, 2012.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
For more than 20 years, David has been an industry proponent. Direct Magazine said David is "one of the most influential experts in email marketing, if not the most influential." Co-author of "Email Marketing An Hour A Day," David has held senior level positions at Forrester and JupiterResearch, Apple, Anthropologie, MacWarehouse, Proteam, and retailers that dotted the early days of CompuServe. David advises many industry organizations including the OTA, DMA, eec, and has been a contributor to the Weekend Today Show on NBC. Learn more about connected marketing and download free research with registration here. Follow David on Twitter @emaildaniels and learn more at www.relevancygroup.com.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
December 9, 2014
1:00pm ET/10:00am PT