Maybe it's time to take a break from Google and check out what's going on with Bing's updated Webmaster Tools.
Bing Webmaster Tools has come a long way in being a valuable tool for today's webmaster.
It has recently introduced a completely new look and feel. On top of that there are some very cool new tools worth checking out.
I love the fact that Bing has introduced Link Explorer (beta). Yahoo Site Explorer was a major asset for understanding links to a site. But it was taken down by Yahoo. Bing's Link Explorer gives us that functionality again. If nothing else, it's worth going to Bing Webmaster Tools for that feature alone.
New features also include: SEO Analyzer (beta), Fetch as Bingbot (beta), updated URL Removal Tool, and updated Keyword Research Tool (beta).
Plus, there's a whole lot more.
You can watch the video as I go through these new tools. But I strongly encourage you check out Bing Webmaster Tools for yourself.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Sage Lewis is the president of SageRock Digital Marketing. SageRock has been a leader in Web marketing since 1999, offering search engine optimization, paid search marketing, social media marketing, and analytics.
Sage speaks nationally with SES and other prominent Web marketing organizations. He is one of the most sought after speakers and coaches in the field of Web marketing. From coast to coast, Sage has trained, coached, and consulted with some of the largest brands and conferences in the country.
Sage is also "The Web Marketing Video Guy" with nearly 500 Web marketing videos published. Sage writes as an expert for ClickZ in the "Search Engine Marketing" section. He lives in Akron, Ohio with his wife, Rocky, and son, Indiana.
His columns can be found in the Search Engine Watch archive.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT