Photographs are social media's hot content marketing format. Easy to take with any smartphone and/or other mobile device, photographs are fueling social media platform growth. Instagram, which recently passed the 80 million user mark, and to a lesser extent Pinterest, which has just under 20 million users, exemplify this trend. Even more important, consumers prefer photographs to engage with brands, according to research by Performics and ROI Research.
7 Tactics to Make Your Photographs Rock as Social Media Content Marketing
Get your photographic content marketing on track to drive social media interaction with these seven actionable marketing tactics.
3 Tips to Ensure Your Photographs Are on Track
To maximize the impact of your social media photographs, here are three easy-to-follow tips.
Incorporate photographs into your social media content. Consider how to extend your content and brand by telling stories with these images, both yours and your customers' photos.
What other tactics using photographs to extend your social media engagement would you recommend and why?
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Heidi Cohen is the President of Riverside Marketing Strategies, an interactive marketing consultancy. She has over 20 years' experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics. Clients include New York Times Digital, AccuWeather.com, CheapTickets, and the UJA. Additionally, Riverside Marketing Strategies has worked with numerous other online content/media companies and e-tailers.
Prior to starting Riverside Marketing Strategies, Heidi held a number of senior-level marketing positions at The Economist, the Bookspan/Doubleday Direct division of Bertelsmann, and Citibank.
Heidi is also a popular speaker on current industry topics.
December 12, 2013
1:00pm ET / 10:00am PT