latinos-book

Latinosphere: The Book

  |  August 7, 2012   |  Comments

The "Marketing to Latinos column" comes of age; today we announce the book.

For close to two years, Gustavo Razzetti and I have been contributing our thoughts to ClickZ on the emerging market of digital Latinos. It's been an amazing, life-chaging experience. And, of course, we've learned a lot along the way. Among the many topics we've attempted to cover:

  • What is the Latinosphere, and is there such a thing as a single Latino market?
  • Why are Latinos outperforming others on social media?
  • Why are Latinos outperforming others on mobile?
  • Is there a favorite social technology platform for Latinos?
  • Is the Latinosphere phenomenon only happening in the U.S.?
  • Who are the most influential Latinos online?
  • What brands are doing well in the Latinosphere?
  • What politicians are doing well in the Latinosphere?
  • Are Latinos better looking? (Referencing our infamous column about Latinos and cosmetics.)
  • What is the next big trend?

Today, we're launching a book that compiles our columns on these topics - "Latinosphere: Marketing With Latinos in the Age of Digital." The book will be available today to all attendees of a special ClickZ webinar. If you cannot attend, write to us here. This is the first cut of a book that we intend to update as we go. The Latino market is ever-changing, and we aim to keep up with the change and pace.

Download the free ebook here.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Giovanni  Rodriguez

Giovanni Rodriguez is an author, consultant, and public speaker on organizational leadership and digital/social communications. The views expressed in this blog are entirely his own.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Jobs

    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...
    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...