latinos-book

Latinosphere: The Book

  |  August 7, 2012   |  Comments

The "Marketing to Latinos column" comes of age; today we announce the book.

For close to two years, Gustavo Razzetti and I have been contributing our thoughts to ClickZ on the emerging market of digital Latinos. It's been an amazing, life-chaging experience. And, of course, we've learned a lot along the way. Among the many topics we've attempted to cover:

  • What is the Latinosphere, and is there such a thing as a single Latino market?
  • Why are Latinos outperforming others on social media?
  • Why are Latinos outperforming others on mobile?
  • Is there a favorite social technology platform for Latinos?
  • Is the Latinosphere phenomenon only happening in the U.S.?
  • Who are the most influential Latinos online?
  • What brands are doing well in the Latinosphere?
  • What politicians are doing well in the Latinosphere?
  • Are Latinos better looking? (Referencing our infamous column about Latinos and cosmetics.)
  • What is the next big trend?

Today, we're launching a book that compiles our columns on these topics - "Latinosphere: Marketing With Latinos in the Age of Digital." The book will be available today to all attendees of a special ClickZ webinar. If you cannot attend, write to us here. This is the first cut of a book that we intend to update as we go. The Latino market is ever-changing, and we aim to keep up with the change and pace.

Download the free ebook here.

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ABOUT THE AUTHOR

Giovanni  Rodriguez

Giovanni Rodriguez is an author, consultant, and public speaker on organizational leadership and digital/social communications. The views expressed in this blog are entirely his own.

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