Home  › Marketing › Strategies

Promoting a Positive Sales Environment

  |  August 9, 2012   |  Comments

Is the person in the next cubicle your competition or your colleague?

We've all heard the stories - workplaces so cutthroat that people wouldn't even give their colleague the time of day. Places that make the "Game of Thrones" seem like child's play.

And you have probably been watching the Olympics recently. Where years of hard work can all go for naught in a millisecond. Where losing by a nose is broadcast for hundreds of millions to see. Where your "teammates" can be your main competition.

This started me thinking about my workplace environment and creating a positive work atmosphere; especially for sales and other specialties where your production determines your pay. So here are a few things I've learned (and implemented) over the years to balance collaboration and competition in a sales culture.

  • Celebrate success. It creates an atmosphere of recognition (it's a team-building activity). At my company, every time we close a deal we literally ring a bell. And everyone stops to cheer. Corny, but it works. It gives each employee that moment when the entire company is recognizing their work, commending them, and cheering for them. And it means a lot when it comes from senior management - as well as your colleagues. My staff looks forward to ringing that bell!
  • What goes around comes around. We believe in this concept and promote it all the time. Don't worry about the immediate payback, but look toward the future. If everyone shares that philosophy and I'm constantly reinforcing it, then we can all be successful. I have made a conscious effort to cut out the cutthroat competition - and sales have increased 33 percent over the past year and a half.
  • Running a flat organization encourages transparency. And the sharing of information. Having less secrets cuts down on the inevitable office gossip - and that in and of itself helps us feel like a team.
  • Friendly competition. Of course we have competition; we are humans after all. But we can make it a friendly competition and we can channel it in positive ways. Right now we're running a summer sales competition using an Olympics team (sorry to say our Team USA isn't winning). But giving an outlet for that competitive spirit, a place for a little trash-talking, goes a long way.
  • Having an open door policy. I run a relatively flat organization where everyone has access to the CEO and senior management. Have an idea? Drop by and share it. And you don't need a 10-page presentation or PowerPoint - you can pop in for a schmooze; share those brainstorms with me. Your idea can be the one that makes us an even better company.
  • Dial down the intense competition. I used to work in a large company where things just never got better; the rate of change was zero. If you came up with an idea, it was very hard for management to share control with you (they had to call the shots). One of my favorite movies is "Jerry Maguire." When I started at the company it was like that line in the movie, "Who's coming with me?" So when I started this company I wanted to encourage innovation and entrepreneurship, and at the same time give people the ability to manage from within. That encourages buy-in by everyone in the organization - and helps dial down the competition.
  • A little fun and a little humor go a long way. Next week we're taking our annual company "playday" on the beach and closing the office so we can all just hang out together. We've done many days like this over the years from a trip to the Caribbean to an evening at Dave & Buster's. Or a staff vs. interns volleyball game. Or seeing "The Social Network" together. And we use a lot of humor around here: every week we get the same reminder memo about a weekly meeting. It could be a boring one-line memo. But not us. Each week it has a different theme that makes us chuckle. Recent examples include if Tom Cruise and Katie Holmes were working here, a little Mets/Yankees humor, and, of course, why watching the Olympics is relevant for our work!

In a business environment that can usually be cutthroat, stressful, and manipulative, you can foster team support as well as individual success. Just ask Gabby Douglas and the gold-medal-winning U.S. women's gymnastics team. Or, better yet, ask Jordyn Wieber.


ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!


Alan Cutter

In the jungle of recruiting, Alan Cutter is the lion. Alan founded New York City's premier digital media recruiting agency, AC Lion International, more than 18 years ago and continues to lead the growing company as their fearless CEO. From start-ups to everything in between, including video, mobile, and social media platforms, Alan steers AC Lion through the intricacies of the integrated and digital media space. With offices in New York, Los Angeles, Austin, and Israel, AC Lion has placed thousands of people and negotiated more than $120 million in compensation. AC Lion was named one of the Top Ten Entrepreneurial Places to Work by NY Enterprise Report.

Prior to AC Lion, Alan was senior manager at OTEC and played an integral part in the company's evolution into HotJobs.com. Much of Alan's success can be attributed to his belief in and passion for people; ask any of Alan's clients or employees and he/she will speak volumes of their boss's care, consideration, as a complement to his innovative thinking and out-of-the-box problem solving capabilities. If you don't see Alan in the office, you can find him in Long Beach with his family and their beloved surfboards.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!




Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.


    • Website Optimizer - SEO, CRO, Analytics
      Website Optimizer - SEO, CRO, Analytics (Marcel Digital) - ChicagoMarcel Digital, an award winning interactive marketing agency established in 2003...
    • Director of Marketing
      Director of Marketing (Patron Technology) - New YorkDirector of Marketing We are seeking a Director of Marketing to manage and build our marketing...
    • Senior Interactive Producer
      Senior Interactive Producer (Ready Set Rocket) - New YorkWhat You'll Do As a member of our team, the Senior Producer reports directly to our...