Nine sound bites for improving social marketing effectiveness. Part four in a series.
This is the fourth column in a series that features insights from a consumer survey conducted by my firm. This survey was completed in May 2012 and features results from nearly 400 respondents. The previous columns address "Leveraging Mobile in Email Marketing," "Using Images in Email Marketing," and "The Impact of Relevancy and Frequency."
Consumers continue to have a great appetite for email, as 97 percent check their personal email account every day, making it the leading text-based consumer communication channel. However, we can all recognize the ubiquity and explosive growth of social sites and applications. Data from my firm's study reveals this growth:
Clearly consumers are engaged with social, and this together with the popularity of texting in our mobile, always-on, connected society, we live in what our firm terms a short-term society. That is, there are many things vying for our attention and social plays into that. The short-term nature of today's mindset and messaging has created a new vernacular. We're talking in sound bites. In honor of that nugget of truth, here are nine sound bites to take away from a webinar that I did for Act-On recently that focused on improving social marketing effectiveness:
Leveraging Social Media: 9 Truths
I will explore some of these tactics in greater detail in future columns.
Until next time, all the best,
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
For more than 20 years, David has been an industry proponent. Direct Magazine said David is "one of the most influential experts in email marketing, if not the most influential." Co-author of "Email Marketing An Hour A Day," David has held senior level positions at Forrester and JupiterResearch, Apple, Anthropologie, MacWarehouse, Proteam, and retailers that dotted the early days of CompuServe. David advises many industry organizations including the OTA, DMA, eec, and has been a contributor to the Weekend Today Show on NBC. Learn more about connected marketing and download free research with registration here. Follow David on Twitter @emaildaniels and learn more at www.relevancygroup.com.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT