Are you fully leveraging all your SEM, social media, and online targeting assets?
With search cost-per-click (CPC) rates starting to rise again in many industries, it's important to make sure you are fully leveraging all your search engine marketing (SEM), social media, and online targeting assets.
This week, I'll cover five assets you may not be fully deploying in your social media and SEM campaigns. I also include a special note for retailers struggling with the big changes that have come to Google Product Listing Ads (PLAs).
Special Note for Retailers
In addition to taking note of the above advice, retailers need to make sure that they are fully deployed into Google's Product Listing Ads shopping feeds, especially if their average price, profit margin, and conversion is high enough to cover at least the minimum one-cent bid per click.
Please do not wait: get your data feed in order! A clean data feed is a powerful SEM asset, not only for the Google PLA ecosystem but also for the comparison shopping engines (CSE) and other marketplaces such as those provided by eBay, Amazon, Buy.com, Overstock, and Sears.
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Kevin Lee, Didit cofounder and executive chairman, has been an acknowledged search engine marketing expert since 1995. His years of SEM expertise provide the foundation for Didit's proprietary Maestro search campaign technology. The company's unparalleled results, custom strategies, and client growth have earned it recognition not only among marketers but also as part of the 2007 Inc 500 (No. 137) as well as three-time Deloitte's Fast 500 placement. Kevin's latest book, "Search Engine Advertising" has been widely praised.
Industry leadership includes being a founding board member of SEMPO and its first elected chairman. "The Wall St. Journal," "BusinessWeek," "The New York Times," Bloomberg, CNET, "USA Today," "San Jose Mercury News," and other press quote Kevin regularly. Kevin lectures at leading industry conferences, plus New York, Columbia, Fordham, and Pace universities. Kevin earned his MBA from the Yale School of Management in 1992 and lives in Manhattan with his wife, a New York psychologist and children.
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