Marketers need to embrace data as a genuine revenue-driving asset to improve brand loyalty, consumer experience, and the bottom line.
Everywhere you look, big data is being hailed as the remedy to all of the challenges organizations are facing. A fellow attendee at a recent conference lamented that we are in the "Wild West days of big data," with vendors making far-fetched claims like the snake oil salesmen of days past. As a marketer, she wasn't interested in the hype. She wanted to understand how to practically use big data to better understand her customers and drive more value in her organization.
Here are a few real-world consumer behavior trends, buying patterns, and business benefits that were uncovered using the latest digital marketing management platforms to implement big data strategies:
Big data doesn't have to be the wild frontier. But, marketers need to embrace data as a genuine revenue-driving asset to improve brand loyalty, consumer experience, and the bottom line. These seven use cases show different ways that data can inform marketing and business decisions, enabling organizations to be strategic and optimize positive results - in real time.
The latest digital marketing management platforms enable marketers to easily collect, read, and understand the data freely flowing from their campaigns, to quickly glean consumer behavior insights. These discoveries can help marketers, as well as C-suite executives, better understand their customers, market needs, and improve customer acquisition and retention - requirements to thrive in the digital age.
How are you using big data and analytics to better understand your customers and gain competitive advantage in a data-driven world?
Wild West image on home page via Shutterstock.
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Sandro Catanzaro, a co-founder of DataXu, is a technologist and product visionary. He is the co-inventor of the real-time optimization algorithm at the core of the DataXu platform. Catanzaro earned two masters degrees from MIT - one from the Sloan School of Management, the other from the Department of Aeronautics and Astronautics. Before MIT, Catanzaro launched several successful businesses in his native South America, including one that was acquired by Unilever.
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