It's official, we're now in Q4 and the holiday season is almost upon us. For retailers, this time period represents a large revenue opportunity. According to eMarketer, online holiday sales will account for nearly a quarter (24.3 percent) of the total sales forecast for 2012.
For B2B marketers working at companies that support these retailers, it can be a busy time capitalizing on opportunities to generate content and communicate relevant messaging during the holiday season. By now, hopefully most B2B marketers have plans that are underway and teams that are prepping for execution.
So assuming you've made your plans, I'd like to offer two tips to ensure you achieve solid execution for one of your best holiday seasons yet.
Have a merry marketing automation season!
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Stacie is senior director of marcom and PR at Kenshoo, a digital marketing technology company backed by Sequoia Capital, Arts Alliance, and Tenaya Capital. Kenshoo powers nearly half of the Fortune 50 and all 10 top global ad agency networks.
Prior to joining Kenshoo, Stacie worked as director of client strategy and development at Resolution Media, an Omnicom Media Group Company. In this role, she was responsible for overseeing the growth of key accounts, in addition to leading Resolution Media's account management practice. During her tenure, Stacie led relationships with brands like Bank of America, Gatorade, Norwegian Cruise Line, Restaurant.com, Sirius XM, and State Farm, while working with partner agencies to ensure all search programs are integrated into the overall marketing mix. Prior to Resolution Media, Stacie worked as an account manager at Nielsen Claritas. There she was responsible for managing and growing relationships with key clients, such as Sprint, US Cellular, Alltel Wireless, and Charter Communications.
Stacie graduated from the University of Wisconsin - Madison with a degree in Marketing. When she's off the clock, Stacie enjoys yoga, rooting for Wisconsin football teams, and exploring her new state, Colorado.
December 12, 2013
1:00pm ET / 10:00am PT