Three of the key truths and leading predictive elements digital adoption is based on.
Windows 8 is only weeks away - and yet again, the publishing world will be faced with a significant change in consumer adoption. If you follow the digital media world, then you can thrive and drive increased Q4 revenue. Digital adoption is based on some key truths as well as some leading predictive elements. You may already be aware of these three truths:
It finally happened! We have entered the world of predictability. In fact, if you go to a digital media carnival and give the "guessing man" $1, he will be able to look at you and tell you these things about you:
Personally I find this time exciting. Digital publishing has finally matured to the level where we, as publishers, can begin to predict and model out the future - and the future looks bright.
I invite you to tweet me at @jeannieymullen and tell me what your first digital magazine purchase was and I will reply back with my predictions on which magazines you have bought since then.
Digital Publishing image on home page via Shutterstock.
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Jeanniey Mullen is the vice president of marketing at NOOK by Barnes and Noble, focused on business growth and customer acquisition.
Prior to her role at NOOKTM Jeanniey launched a wearables fashion technology company called Ringblingz. Before getting into the wearables business, Jeanniey was the chief marketing officer (CMO) of Zinio, where she grew the business by more than 427 percent, into one of the largest global digital newsstands. Other notable roles in her career include her involvement as the executive director and senior partner at OgilvyOne, where she led the digital Dialogue business and worked with Fortune 50 brands including IBM, Unilever, and American Express, and being a general manager at Grey Direct. At Grey Direct Jeanniey launched the first email marketing division of a global advertising agency. Prior to her time in advertising, Jeanniey spent seven years in retail leading a variety of groups from Consumer Relations and Operations, to Collections and Digital at JCPenney.
One of Jeanniey's favorite times in her career was when she founded the Email Experience Council (which was acquired by the Direct Marketing Association). Jeanniey is a recognized "Women in Business," a frequent keynote speaker, and has authored three books and launched a number of companies ranging from entertainment to technology and fashion.
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