Three of the key truths and leading predictive elements digital adoption is based on.
Windows 8 is only weeks away - and yet again, the publishing world will be faced with a significant change in consumer adoption. If you follow the digital media world, then you can thrive and drive increased Q4 revenue. Digital adoption is based on some key truths as well as some leading predictive elements. You may already be aware of these three truths:
It finally happened! We have entered the world of predictability. In fact, if you go to a digital media carnival and give the "guessing man" $1, he will be able to look at you and tell you these things about you:
Personally I find this time exciting. Digital publishing has finally matured to the level where we, as publishers, can begin to predict and model out the future - and the future looks bright.
I invite you to tweet me at @jeannieymullen and tell me what your first digital magazine purchase was and I will reply back with my predictions on which magazines you have bought since then.
Digital Publishing image on home page via Shutterstock.
Jeanniey Mullen is the vice president of marketing at NOOK by Barnes and Noble, focused on business growth and customer acquisition.
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December 2, 2015
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