How innovation and enchantment are the keys to influencing audiences and customers.
Photo credit: @nathaneide
Guy Kawasaki recently keynoted at a regional interactive event, the Minnesota Interactive Marketing Association Summit, where at least 1,000 attendees learned the art of enchanting customers, peers, and even their bosses.
Kawasaki is author of "Enchantment: The Art of Changing Hearts, Minds, and Actions." He was a software evangelist for Apple from 1983 to 1987 and learned first-hand the secrets to changing hearts, minds, and actions through the meteoric rise of Apple. He talks about the concept of "enchanting" as influencing people or customers with the best ethical practices. He believes that in today's business environment you must enchant your customers, not just service them.
Kawasaki presented 10 to-do's to become enchanting and influence your audience during his keynote address:
How does a company continue to enchant? As Kawasaki says, "Companies continue to enchant by continuing to innovate." Innovation is the key to influencing audiences and customers.
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Lisa Raehsler is the founder and principal strategist at Big Click Co., an online advertising company and Google AdWords Certified Partner, specializing in strategy and management of SEM and PPC for search engines, display, retargeting, and social media ad campaigns. Lisa has led strategy on dozens of PPC accounts and puts her experience into practice every day as a thought leader in integrating clients' search campaigns with ecommerce websites, behavioral targeting strategies, and web analytics. She has participated extensively in the local interactive community, as well as at national search engine marketing conferences. Lisa's recent speaking engagements include SES, OMS, MIMA, HeroConf, and SMX conferences, as well as numerous private and public training engagements. As a columnist for ClickZ and Search Engine Watch, she writes on the topic of paid search. Follow her on Twitter @LisaRocksSEM.
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