Thoughts on moments and lessons learned from one of the largest global marketing events.
David Blaine presenting
The annual pilgrimage to Indianapolis for ExactTarget's conference Connections is always a highly anticipated event. I've been fortunate enough to participate in all of the company's conferences, even those first couple of affairs that were not branded "Connections." This year I enjoyed sharing the stage with fellow ClickZ columnist Simms Jenkins, who last week in this missive previewed the conference. Simms and I were joined by another ClickZ columnist, Melinda Krueger discussing advanced cross-channel list growth strategies.
Every year the conference gets bigger, more enlightening, and more entertaining. This year was no exception, with 4,000 global attendees, cutting-edge presentations from the likes of Twitter, Reddit, and Urban Airship; not to mention the inspirational keynotes from Michael J. Fox, David Blaine, and a panel of expert entrepreneurs. Connections is a must-attend event. And yes, there was entertainment too, which included private concerts and orange fireworks.
However, after all the fanfare, for me it's always about the content, as well as interacting with and being inspired by my fellow marketers and thought leaders, that keeps me coming back to this event. I thoroughly enjoy sharing ideas and hearing how the leading brands across industries are innovating to advance customer engagement and deepen client relationships.
With those ideals in mind, here are some of my favorite takeaways, facts, and moments from those very busy and productive three days that happened at the new tech center of Indiana (think Austin, TX, but more flat, more modern [I can see the talk back comments flames in my future - apparently there is some personalization rule that I refuse to employ that reads "Don't mess with Texas" :)]). OK, now back to our program…great content. Here are my favorite compelling moments from Connections 2012:
ExactTarget does a good job of making the content more about proven and emerging marketing tactics and less about a sales pitch. That said, it did proudly highlight some of its recent accomplishments, including:
But enough about that! There was so much other stuff going on, including:
This event offers fantastic content for every level and every channel of marketing. For a marketer on every topic from email to social to mobile to industry-specific content to even application development - meaning yes, you can get your geek on - I highly recommend this collective of content that is known as Connections.
Get inspired to become more connected across all of your marketing programs.
Until next time, all the best,
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
For more than 20 years, David has been an industry proponent. Direct Magazine said David is "one of the most influential experts in email marketing, if not the most influential." Co-author of "Email Marketing An Hour A Day," David has held senior level positions at Forrester and JupiterResearch, Apple, Anthropologie, MacWarehouse, Proteam, and retailers that dotted the early days of CompuServe. David advises many industry organizations including the OTA, DMA, eec, and has been a contributor to the Weekend Today Show on NBC. Learn more about connected marketing and download free research with registration here. Follow David on Twitter @emaildaniels and learn more at www.relevancygroup.com.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT